Multiple Choice
Which of the following comparisons between physical goods marketing and services marketing is FALSE?
A) In contrast to physical goods marketing,the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
B) In contrast to physical goods marketing,service marketers must manage the timing of demand rather than simply building demand for their products.
C) In contrast to physical goods marketing,anything that a services marker does in relation to the customer becomes a marketing activity.
D) All of the comparisons between physical goods marketing and services marketing are false.
E) All of the comparisons between physical goods marketing and services marketing are true.
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Services are now proposed as the dominant
Q10: When distinguishing services marketing and physical goods
Q11: COMPLETION QUESTIONS<br>Deed,Performance,or Effort<br>Simultaneity<br>Intangible<br>Variability<br>Co-producer<br>Perishability<br>Rental/Access<br>Services<br>Supplementary<br>Business to business service organizations<br>Consumer
Q12: According to the Services Marketing Triangle,the _
Q13: COMPLETION QUESTIONS<br>Deed,Performance,or Effort<br>Simultaneity<br>Intangible<br>Variability<br>Co-producer<br>Perishability<br>Rental/Access<br>Services<br>Supplementary<br>Business to business service organizations<br>Consumer
Q15: Compared to physical goods,services are the dominant
Q16: Services do not typically rely on physical
Q17: A service cannot be seen,touched,or held.
Q18: All services do not vary in the
Q19: Defective services can easily be corrected before