An Anti-Drinking Ad States,"Students at This School,on Average,only Drink Three

An anti-drinking ad states,"Students at this school,on average,only drink three drinks per week." If someone typically drinks no alcoholic beverages per week,but after seeing the ad starts consuming more because they are "below average," this person is exhibiting the

A) reactance principle.
B) boomerang effect.
C) idea of reverse psychology.
D) exceptions as to when normative social influence works.

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