Question 1

Elsie and her two sisters are all in their mid- to late- 60s. They are part of the _____ market.

Accepted Answer

A)  Generation X 
B)  mature 
C)  generational 
D)  gerontological 
E)  aging

Question 2

Baby boomers are characterized by high education levels, high incomes, and dual-career households.

Accepted Answer

A) True 
 B)False

Question 3

The baby boom generation is the first American generation to seriously confront the issue of "reduced expectations."

Accepted Answer

A) True 
 B)False

Question 4

Discuss the two basic approaches to measuring social status.

Accepted Answer

The answer of Discuss the two basic approaches to measuring...

Question 5

Which of the following statements regarding education is FALSE?

Accepted Answer

A)  Education is increasingly critical for a "family wage" job. 
B)  Traditional high-paying manufacturing jobs that required relatively little education are rapidly disappearing. 
C)  Education clearly drives income in today's economy. 
D)  Education does not influence how one thinks, makes decisions, and relates to others. 
E)  Education has a strong influence on one's tastes and preferences.

Question 6

Which boomer segment, identified by Focalyst, is highly connected with friends and community, which may explain their positive outlook?

Accepted Answer

A)  yesterday 
B)  today 
C)  tomorrow 
D)  futurists 
E)  optimists

Question 7

Which generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations?

Accepted Answer

A)  pre-Depression generation 
B)  Depression generation 
C)  baby boom generation 
D)  Generation X 
E)  Generation Y

Question 8

The baby boom market is the largest generational segment in America, but also one of the most diverse. What are the common stereotypes of the boomer market, and provide insight as to segmentation opportunities.

Accepted Answer

The answer of The baby boom market is the largest...

Question 9

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

Accepted Answer

A)  wholesale and retail trade 
B)  professional, scientific and technical 
C)  mining and construction 
D)  A and C 
E)  all of the above

Question 10

Which of the following describes a population in terms of its size, distribution, and structure?

Accepted Answer

A)  geographics 
B)  psychographics 
C)  demographics 
D)  censographics 
E)  behaviorgraphics

Question 11

The largest, most diverse generational segment is ____.

Accepted Answer

A)  Generation X 
B)  Generation Y 
C)  Generation Z 
D)  baby boomers 
E)  tweens

Question 12

Which of the following is TRUE regarding the size and distribution of the population of the United States?

Accepted Answer

A)  The population of the United States is approximately 250 million today. 
B)  The population has grown steadily since 1960 due to birthrates that have always been on the increase. 
C)  The growth has not been even throughout the United States. 
D)  Midwest states, such as Michigan and Illinois, are expected to grow dramatically in the next 10 years. 
E)  The population of the United States has continued to decrease since 1960.

Question 13

Which of the following is true regarding the baby boom market?

Accepted Answer

A)  Boomers are tech savvy. 
B)  Boomers are empty nesters who are downsizing. 
C)  Boomers are retiring early and wealthy. 
D)  Boomers have the same values and outlook. 
E)  Boomers are self-centered.

Question 14

People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept, and they become withdrawn.

Accepted Answer

A)  Healthy Indulgers 
B)  Ailing Outgoers 
C)  Healthy Hermits 
D)  Frail Recluses 
E)  Ailing Indulgers

Question 15

Education is probably the most widely applied single cue we use to initially evaluate and define individuals we meet.

Accepted Answer

A) True 
 B)False

Question 16

One's perceived age, a part of one's self-concept, is known as _____.

Accepted Answer

A)  felt age 
B)  real age 
C)  cognitive age 
D)  perceptual age 
E)  chronological age

Question 17

Which of the following variables is associated with cognitive age?

Accepted Answer

A)  health 
B)  education 
C)  income 
D)  social support 
E)  all of the above

Question 18

In the Hollingshead Index of Social Position, which is TRUE?

Accepted Answer

A)  Occupation is given a higher weight than education. 
B)  Occupation is given the same weight as education. 
C)  Income is given a higher weight than occupation. 
D)  Occupation is given a lower weight than education. 
E)  Income is given a lower weight than education.

Question 19

A household's purchasing power is a function of which of the following?

Accepted Answer

A)  income and accumulated wealth 
B)  age and gender 
C)  income and education 
D)  occupation and income 
E)  social class and education

Question 20

Placing ads in video games is known as _____.

Accepted Answer

A)  video advertising 
B)  integrated advertising 
C)  advergaming 
D)  message integration 
E)  entertainment integration

Exam 4: The Changing American Society: Demographics and Social Stratification

Elsie and her two sisters are all in their mid- to late- 60s. They are part of the _____ market.

Baby boomers are characterized by high education levels, high incomes, and dual-career households.

The baby boom generation is the first American generation to seriously confront the issue of "reduced expectations."

Discuss the two basic approaches to measuring social status.

Which of the following statements regarding education is FALSE?

Which boomer segment, identified by Focalyst, is highly connected with friends and community, which may explain their positive outlook?

Which generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations?

The baby boom market is the largest generational segment in America, but also one of the most diverse. What are the common stereotypes of the boomer market, and provide insight as to segmentation opportunities.

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

Which of the following describes a population in terms of its size, distribution, and structure?

The largest, most diverse generational segment is ____.

Which of the following is TRUE regarding the size and distribution of the population of the United States?

Which of the following is true regarding the baby boom market?

People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept, and they become withdrawn.

Education is probably the most widely applied single cue we use to initially evaluate and define individuals we meet.

One's perceived age, a part of one's self-concept, is known as _____.

Which of the following variables is associated with cognitive age?

In the Hollingshead Index of Social Position, which is TRUE?

A household's purchasing power is a function of which of the following?

Placing ads in video games is known as _____.