Question 1

The best way to anticipate possible competitive responses is to identify all current or potential competitors and conduct an internal corporate analysis for each of these competitors.

Accepted Answer

A) True 
 B)False  True

Question 2

Market analysis addresses all of the following factors EXCEPT ____________.

Accepted Answer

A)  overall level of demand
B)  trend of demand
C)  government regulations
D)  geographic location of demand
E)  market analysis addresses all of the above factors C

Question 3

What are the three types of analysis to consider when developing a market positioning strategy?

Accepted Answer

Market analysis, internal analysis, and competitor analysis.

Question 4

Lasik eye surgery clinics and Starbucks follow a market-focused strategy, serving a broad customer base with a largely standardized product.

Accepted Answer

A) True 
 B)False

Question 5

Who does Banco Azteca cater to and why?

Accepted Answer

The answer of Who does Banco Azteca cater to and...

Question 6

Failure to select a desired position in the marketplace-and to develop a marketing action plan designed to achieve and hold this position-may result in which of the following possible outcomes?

Accepted Answer

A)  The organization product)  is pushed into a position, where it faces indirect competition from a weaker competitor.
B)  The organization product)  is pushed into a position that nobody else wants, because there is little customer demand.
C)  The organization's product's)  position is so blurred that nobody knows what its supplementary aspects really are.
D)  The organization product)  becomes obsolete before demand can be built.
E)  The organization product)  cannot sustain growth in lieu of external resources.

Question 7

Explain what is meant by a capsule hotel.

Accepted Answer

The answer of Explain what is meant by a capsule...

Question 8

It's usually a good idea for firms to try to appeal to all potential buyers in a market, because customer variety leads to full capacity.

Accepted Answer

A) True 
 B)False

Question 9

Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences.

Accepted Answer

A)  finding, targeting, eliminating
B)  creating, communicating, maintaining
C)  praising, highlighting, saturating
D)  anticipating, reducing, minimizing
E)  purchasing, financing, consuming

Question 10

No service attribute can be easily quantified because of the intangibility of services.

Accepted Answer

A) True 
 B)False

Question 11

Give an example of a company that utilizes a fully focused strategy and explain how.

Accepted Answer

The answer of Give an example of a company that...

Question 12

An) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

Accepted Answer

A)  general segment
B)  segmentation field
C)  target segment
D)  holistic segment
E)  mass customization

Question 13

UPS repositioned itself by ____________ and adding the tagline ________.

Accepted Answer

A)  extending their business model; "Save some Green by going Brown"
B)  moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce"
C)  changing its market-segmentation strategy; "The reason is Brown"
D)  adding customization to its online offerings; "Brown with envy"
E)  altering customer perceptions through personalization; "Changing the minds of the competition"

Question 14

Rentokil Initial allows clients to purchase sector-specific solutions that deliver multiple services but feature just "one invoice, one account manager, one help desk, one contract, and one motivated service team."

Accepted Answer

A) True 
 B)False

Question 15

What are the characteristics of an unfocused service category?

Accepted Answer

The answer of What are the characteristics of an unfocused...

Question 16

Which of the following is NOT one of the four basic focus strategies?

Accepted Answer

A)  Service focused
B)  Unfocused
C)  Fully focused
D)  Refocused
E)  Market focused

Question 17

Distinguish between important and determinant attributes

Accepted Answer

The answer of Distinguish between important and determinant attributes...

Question 18

Discuss who Banco Azteca's customers are and some of the unique ways Banco Azteca goes about servicing them.

Accepted Answer

The answer of Discuss who Banco Azteca's customers are and...

Question 19

Give an example of a company that utilizes a market focused strategy and explain how.

Accepted Answer

The answer of Give an example of a company that...

Question 20

What are the two dimensions along which a company's focus can be described?

Accepted Answer

The answer of What are the two dimensions along which...

Exam 3: Positioning Services in Competitive Markets

The best way to anticipate possible competitive responses is to identify all current or potential competitors and conduct an internal corporate analysis for each of these competitors.

Market analysis addresses all of the following factors EXCEPT ____________.

What are the three types of analysis to consider when developing a market positioning strategy?

Lasik eye surgery clinics and Starbucks follow a market-focused strategy, serving a broad customer base with a largely standardized product.

Who does Banco Azteca cater to and why?

Failure to select a desired position in the marketplace-and to develop a marketing action plan designed to achieve and hold this position-may result in which of the following possible outcomes?

Explain what is meant by a capsule hotel.

It's usually a good idea for firms to try to appeal to all potential buyers in a market, because customer variety leads to full capacity.

Positioning strategy is concerned with _____, _, and _______ distinctive differences.

No service attribute can be easily quantified because of the intangibility of services.

Give an example of a company that utilizes a fully focused strategy and explain how.

An) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

UPS repositioned itself by ____ and adding the tagline .

Rentokil Initial allows clients to purchase sector-specific solutions that deliver multiple services but feature just "one invoice, one account manager, one help desk, one contract, and one motivated service team."

What are the characteristics of an unfocused service category?

Which of the following is NOT one of the four basic focus strategies?

Distinguish between important and determinant attributes

Discuss who Banco Azteca's customers are and some of the unique ways Banco Azteca goes about servicing them.

Give an example of a company that utilizes a market focused strategy and explain how.

What are the two dimensions along which a company's focus can be described?