Question 1

________ is a form of conjoint analysis that can simplify the data collection task and estimate selected interactions as well as all main effects.

Accepted Answer

A)  Conjoint analysis 
B)  Multidimensional scaling (MDS) 
C)  Hybrid conjoint analysis 
D)  Correspondence analysis

Question 2

For metric conjoint analysis input data,the respondents provide ratings.

Accepted Answer

A) True 
 B)False

Question 3

Which guideline for deciding on the number of MDS dimensions suggests plotting stress versus dimensionality?

Accepted Answer

A)  interpretability of the spatial map 
B)  elbow criterion 
C)  ease of use 
D)  a priori knowledge

Question 4

Correspondence analysis is an explanatory data analysis technique that is not suitable for hypothesis testing.

Accepted Answer

A) True 
 B)False

Question 5

________ is an MDS technique for scaling qualitative data that scales the rows and columns of the input contingency table in corresponding units so that each can be displayed in the same low-dimensional space.

Accepted Answer

A)  Metric analysis of preferences 
B)  External analysis of preferences 
C)  Internal analysis of preferences 
D)  Correspondence analysis

Question 6

Decisions related to selecting the conjoint analysis procedure include all of the following except ________.

Accepted Answer

A)  whether perception or preference data are being scaled 
B)  which model for estimating parameters should be specified 
C)  whether to average the data at the individual-respondent level or the aggregate level 
D)  which grouping procedure to use

Question 7

Suppose a researcher is interested in obtaining consumer perceptions of automobiles,the choice of the number and specific brands or stimuli to be included in the MDS analysis should be based on the statement of the marketing research problem and theory only.The researcher should not bias the research by also using his judgment to determine what should be included in the analysis.

Accepted Answer

A) True 
 B)False

Question 8

Correspondence analysis data is binary or categorical.

Accepted Answer

A) True 
 B)False

Question 9

What are the disadvantages of internal analysis of preferences?

Accepted Answer

The answer of What are the disadvantages of internal analysis...

Question 10

Stress values indicate the proportion of variance of the optimally scaled data that is not accounted for by the MDS model.

Accepted Answer

A) True 
 B)False

Exam 21: Multidimensional Scaling and Conjoint Analysis

________ is a form of conjoint analysis that can simplify the data collection task and estimate selected interactions as well as all main effects.

For metric conjoint analysis input data,the respondents provide ratings.

Which guideline for deciding on the number of MDS dimensions suggests plotting stress versus dimensionality?

Correspondence analysis is an explanatory data analysis technique that is not suitable for hypothesis testing.

________ is an MDS technique for scaling qualitative data that scales the rows and columns of the input contingency table in corresponding units so that each can be displayed in the same low-dimensional space.

Decisions related to selecting the conjoint analysis procedure include all of the following except ________.

Correspondence analysis data is binary or categorical.

What are the disadvantages of internal analysis of preferences?

Stress values indicate the proportion of variance of the optimally scaled data that is not accounted for by the MDS model.