Clarissa,an E-Health Specialist,is Planning an Update to a Health Unit's

Clarissa,an e-health specialist,is planning an update to a health unit's website.She has decided to use viral marketing to promote this website.What is viral marketing?

A) A technique to help net-evaders feel comfortable with using the Internet
B) A public relations campaign that is formally planned but is disguised as popular "grassroots" behaviour
C) A dedicated electronic communication method for health professionals
D) An electronic version of "word-of-mouth" communication

Correct Answer:

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