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    Sociology
  3. Study Set
    Persuasion Social Influence
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    Exam 1: Why Study Persuasion
  5. Question
    The <U>Unimodel</u> Postulates That There Is One Route to Persuasion
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The Unimodel Postulates That There Is One Route to Persuasion

Question 218

Question 218

Multiple Choice

The Unimodel postulates that there is one route to persuasion whereby


A) systematic processing overrides heuristic processing
B) there is less cognitive elaboration
C) decision rules are the main components
D) there is simply more or less processing

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