Question 1

According to Bandura's Social Cognitive Theory,

Accepted Answer

A)  adolescents take cues from films to know how to behave. 
B)  adolescents develop a mean, scary view of the world from watching movies. 
C)  adolescents know the difference between reality and fantasy. 
D)  adolescents respond more to antisocial than prosocial content in movies.

Question 2

Whether a source possesses credibility is determined primarily by

Accepted Answer

A)  the source 
B)  the message 
C)  the receiver 
D)  the media

Question 3

Counterattitudinal advocacy suggests that after having a person create and present a message that is at odds with her/his existing attitudes, she/he is more likely to

Accepted Answer

A)  strengthen her/his pre-existing attitudes 
B)  shift her/his attitudes in the direction of the position advocated 
C)  keep her/his pre-existing attitudes as is 
D)  become more negative toward his/her previous position and toward the new position

Question 4

The AIDS Memorial Quilt serves as a form of participatory art because

Accepted Answer

A)  each panel represents a person's life 
B)  it increases awareness of HIV/AIDS 
C)  the images are shocking 
D)  the act of creating a panel provides an outlet for grief

Question 5

The norm of reciprocity suggests that we should

Accepted Answer

A)  buy low, then sell high. 
B)  give a concession, then take a concession. 
C)  repay, in kind, what another person has provided us. 
D)  compare oneself to others and then show them up.

Question 6

The bottom line on humor, according to Gass & Seiter, is

Accepted Answer

A)  Humor rarely helps persuade people, and it often hinders persuasive efforts 
B)  Humor facilitates persuasion, but is less effective than most other types of appeals 
C)  Humor indirectly facilitates persuasion, but is no more effective than using evidence and reasoning 
D)  Humor enhances persuasion, but only when it is combined with other types of appeals

Question 7

An effective means of persuasion in retail sales is

Accepted Answer

A)  using profanity 
B)  using powerless language 
C)  mirroring nonverbal behavior. 
D)  emphasizing adaptors

Question 8

The epistemological weighting hypothesis suggests that _________ and _________ knowledge compete with one another when an individual's view differs from the group's view.

Accepted Answer

A)  personal, social 
B)  identity, referent 
C)  social, normative 
D)  group, social comparison

Question 9

A/An ______ is stable across situations and a/an ________ varies across situations.

Accepted Answer

A)  collectivistic culture, individualistic culture 
B)  interactionist, situationalist 
C)  trait, state 
D)  state, trait

Question 10

The _________ meaning of a word is the dictionary definition of that word, whereas the _______ meaning of a word refers to the thoughts and emotions the word conjures up.

Accepted Answer

A)  denotative, connotative 
B)  symbolic, sign 
C)  connotative, denotative 
D)  profane, vivid

Question 11

The political practice of sending in hecklers to interfere with an opponent's campaign is known as

Accepted Answer

A)  distracting. 
B)  forewarning. 
C)  bracketing. 
D)  dispositio.

Question 12

Cultivation Theory states that:

Accepted Answer

A)  movie-goers adopt fashions and trends they see in movies 
B)  placing products in movies makes them more familiar and likeable 
C)  teens emulate risky behaviors they see in movies and on TV 
D)  seeing violence on TV and in movies creates an impression of a mean, scary world 
E)  a fictional event in a movie may be remembered by the viewer as a real fact or experience

Question 13

Some commercials often serve up "visual extravaganzas" with eye-popping images and vivid graphics. The goal of such ads is

Accepted Answer

A)  to associate a product with an idealized image or lifestyle. 
B)  to appeal to consumers who are skeptical of advertising. 
C)  to stand out against the background of media clutter. 
D)  to promote popular culture.

Question 14

________________ can substitute for words because they have an exact meaning attached to them.

Accepted Answer

A)  Emblems 
B)  Illustrators 
C)  Self-touches 
D)  Adaptors

Question 15

By portraying Chevron as a guardian of endangered species, Chevron's "People do" advertising campaign is an example of

Accepted Answer

A)  shock ads 
B)  anti-ads 
C)  product planting 
D)  image-based advertising

Question 16

In contrast to long-distance runners, football players tend to be ________________, that is, muscular and brawny.

Accepted Answer

A)  ectomorphs 
B)  endomorphs 
C)  mesomorphs 
D)  paramorphs

Question 17

Which credibility dimension is synonymous with perceived caring, that is, taking a genuine interest in the listener?

Accepted Answer

A)  trustworthiness 
B)  expertise 
C)  dynamism 
D)  goodwill

Question 18

When politicians are shown drinking a beer, shopping at Wal-Mart, eating at McDonald's, or going bowling, they are employing which propaganda technique?

Accepted Answer

A)  testimonials 
B)  bandwagon effect 
C)  transfer 
D)  card-stacking 
E)  plain folks appeal

Question 19

The Sapir-Whorf hypothesis argues that

Accepted Answer

A)  language shapes thought. 
B)  thought shapes language. 
C)  symbols are arbitrary. 
D)  connotative meanings are less persuasive than denotative meanings.

Question 20

All of the following are true about credibility except

Accepted Answer

A)  credibility is a perceptual phenomenon 
B)  credibility is situational or contextual 
C)  credibility is fixed and unchanging 
D)  credibility is multidimensional

Exam 1: Why Study Persuasion