Question 1

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Accepted Answer

A)  product 
B)  price 
C)  distribution 
D)  promotion 
E)  marketing concept

Question 2

Which of the following is not an example of the implementation of the marketing concept?

Accepted Answer

A)  Jimmy Dean's Sausage introduces turkey sausage patties for a healthier alternative to pork. 
B)  Mar's Candy asks customers to vote online for a new color for its M&M's candy. 
C)  Burger King reduces the labor costs to produce its sausage-egg biscuits. 
D)  Microsoft offers rewards for users who can find flaws in its new software. 
E)  Saab introduces pop-up rollover bars in its convertibles to protect its consumers in the event of a serious collision.

Question 3

The marketing concept deals only with marketing activities.

Accepted Answer

A) True 
 B)False

Question 4

Boca Burger's website features information about products,recipes,and nutritional values,but customers cannot actually purchase products from the website.This website is most likely used primarily as a ____ marketing tool.

Accepted Answer

A)  promotional 
B)  distributional 
C)  pricing 
D)  targeting 
E)  production

Question 5

The marketing environment is a set of static,unchanging surroundings.

Accepted Answer

A) True 
 B)False

Question 6

The marketing environment is best described as being

Accepted Answer

A)  composed of controllable variables. 
B)  composed of variables independent of one another. 
C)  an indirect influence on the performance of marketing activities. 
D)  dynamic and changing. 
E)  slow,with infrequent fluctuations.

Question 7

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

Accepted Answer

A)  which market he should target. 
B)  the best way to distribute his products. 
C)  how to effectively promote his business. 
D)  the product he provides to his customer. 
E)  which supplier he should use.

Question 8

Marketing costs consume about one-quarter of a buyer's dollar.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best characterizes the forces of the marketing environment?

Accepted Answer

A)  The forces are relatively stable over time and are interrelated with one another. 
B)  There are few overlapping aspects of these forces; therefore,a change in one is unlikely to result in a change in another. 
C)  The various forces ensure that the marketing environment will remain fairly certain in the future. 
D)  These forces change dramatically over time,but a change in one force is unlikely to impact another force. 
E)  The forces change dramatically and quickly,and a change in one force is likely to affect the other forces.

Question 10

Which of the following companies is the best example of a service marketer?

Accepted Answer

A)  FedEx 
B)  Sony 
C)  Abercrombie & Fitch 
D)  The Democratic Party 
E)  General Electric

Question 11

If McDonald's runs a promotion advertising Big Macs for $1.50,it must ensure that each of the company's restaurants has sufficient staff and product on hand to handle expected demand.This relates to which of the following marketing management activities?

Accepted Answer

A)  Strategic planning 
B)  Planning 
C)  Organizing 
D)  Implementation 
E)  Marketing control

Question 12

____ is the degree to which an exchange helps achieve an organization's objectives.

Accepted Answer

A)  Controlling 
B)  Effectiveness 
C)  Success rate 
D)  Efficiency 
E)  Objectivity

Question 13

Achievement of the firm's overall goals is part of the marketing concept.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following would not be a customer cost considered in determination of product value?

Accepted Answer

A)  Product's purchase price 
B)  Time spent purchasing the product 
C)  Effort spent purchasing the product 
D)  Benefits received in the exchange for the products 
E)  Risk of purchasing the product

Question 15

Use the following to answer the questions.
Paws and Claws Hotel is a full-service pet salon and boarding kennel.Paws and Claws has an interactive website where customers can directly book a grooming appointment,obedience class,or overnight accommodations for their dog or cat.Paws and Claws has several unexpected services,such as a 600-square foot swimming pool,complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop their dog or cat off each morning for pet day care.Paws and Claws has a pick-up and delivery service,webcams in every kennel so that pet families can view their pets while away,and pet "furniture" so that the cats and dogs can lie on sofas just like at home.Paws and Claws is also open 24 hours a day,365 days each year so that customers can pick up their pet at any time.
The cost for an overnight stay at Paws and Claws averages $50,compared to competing kennels at about $30.The day care costs are $25 for either a dog or cat.The majority of Paws and Claws' competitors don't offer the day care service,and require an two-day minimum for overnight stays.Currently,the Paws and Claws Hotel is operating in several large cities on the west coast,but is thinking of expanding their services in more locations across the U.S.
The director of marketing at Paws and Claws suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and 24-hour hours of operation.Previously,Paws and Claws was more interested in competing based on its prices.
-Refer to Scenario 1.2.If Paws and Claws employs the philosophy of building a relationship with its dog and cat customers,and their owners,it will be implementing the

Accepted Answer

A)  marketing concept. 
B)  production concept. 
C)  sales concept. 
D)  marketing mix. 
E)  marketing environment.

Question 16

Price is seldom used as a competitive tool.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following scenarios involves the distribution element of the marketing mix?

Accepted Answer

A)  Deciding whether or not a certain product should continue to be sold 
B)  Determining whether an advertising message would be more effective on television or in magazines 
C)  Choosing between a company jet or the airlines for executive travel 
D)  Deciding whether or not to have retail outlets in addition to a website 
E)  Developing a new warranty policy for an existing product

Question 18

Approximately 20 percent of civilian employees in this country perform marketing activities.

Accepted Answer

A) True 
 B)False

Question 19

Customer benefits include time and effort.

Accepted Answer

A) True 
 B)False

Question 20

Customers are interested in a product's price because they are concerned about the value obtained in an exchange.

Accepted Answer

A) True 
 B)False

Exam 1: Strategic Marketing Management

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Which of the following is not an example of the implementation of the marketing concept?

The marketing concept deals only with marketing activities.

Boca Burger's website features information about products,recipes,and nutritional values,but customers cannot actually purchase products from the website.This website is most likely used primarily as a ____ marketing tool.

The marketing environment is a set of static,unchanging surroundings.

The marketing environment is best described as being

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

Marketing costs consume about one-quarter of a buyer's dollar.

Which of the following best characterizes the forces of the marketing environment?

Which of the following companies is the best example of a service marketer?

If McDonald's runs a promotion advertising Big Macs for $1.50,it must ensure that each of the company's restaurants has sufficient staff and product on hand to handle expected demand.This relates to which of the following marketing management activities?

____ is the degree to which an exchange helps achieve an organization's objectives.

Achievement of the firm's overall goals is part of the marketing concept.

Which of the following would not be a customer cost considered in determination of product value?

Price is seldom used as a competitive tool.

Which of the following scenarios involves the distribution element of the marketing mix?

Approximately 20 percent of civilian employees in this country perform marketing activities.

Customer benefits include time and effort.

Customers are interested in a product's price because they are concerned about the value obtained in an exchange.