Question 1

Profiling the audience for a business message helps the writer

Accepted Answer

A)  identify the appropriate tone, language, and channel. 
B)  guarantee that the audience will respond positively to the message. 
C)  select slang and jargon the audience will recognize and appreciate. 
D)  create a perfect first draft.

Question 2

A message that is shorter and more conversational is less likely to achieve its goal than a message that is longer and more formal.

Accepted Answer

A) True 
 B)False

Question 3

The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating how your audience will react to your message, and

Accepted Answer

A)  investigating background information. 
B)  composing your message. 
C)  adapting your message to the audience. 
D)  looking for previous company documents on the topic.

Question 4

Megahertz Technology Solutions CEO Bianca Reyes has developed a company policy stating that all documents must be written in clear, concise language using familiar words. CEO Reyes is part of the ____________ English movement.

Accepted Answer

The answer of Megahertz Technology Solutions CEO Bianca Reyes has...

Question 5

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

Accepted Answer

A)  The amount and speed of feedback and interactivity required 
B)  Cost of the channel 
C)  The confidentiality and sensitivity of the message 
D)  The primary channel used by your competitors

Question 6

Francisco is writing an article for the company's intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Francisco's point?

Accepted Answer

A)  If you obliterate the obfuscation in your e-mail messages, your department members will respond more appropriately. 
B)  Employees will respond better to e-mail messages that are written with familiar language and a friendly, conversational style. 
C)  Before sending an e-mail message to your department, run it up the flagpole to see if anyone salutes. 
D)  Per company directives, please cease and desist from sending out incomprehensible e-mail messages to department members.

Question 7

Travis must determine the channel for an important business message. In this context, channel refers to the

Accepted Answer

A)  individuals who will receive the message. 
B)  degree of formality required. 
C)  medium through which the message is sent. 
D)  tone and approach needed to accomplish his purpose.

Question 8

To be effective, the three phases of the writing process must be performed in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

Accepted Answer

A) True 
 B)False

Question 9

When preparing a business message, you should make your writing audience-oriented. Audience-oriented means you should

Accepted Answer

A)  write to solve a problem or convey information. 
B)  attempt to get your audience to believe and accept your message. 
C)  present ideas clearly but concisely. 
D)  concentrate on looking at the problem from the receiver's perspective.

Question 10

Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called ____________.

Accepted Answer

The answer of Putting yourself in the receiver's shoes to...

Question 11

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

Accepted Answer

A)  evaluate for effectiveness. 
B)  assess the cost in the selected delivery channel. 
C)  solve the problem. 
D)  forward the document to the publishing department.

Question 12

Don't send a message unless you know exactly who your audience is.

Accepted Answer

A) True 
 B)False

Question 13

A business message should be long because quantity enhances quality.

Accepted Answer

A) True 
 B)False

Question 14

Business writing should be purposeful. In this context, purposeful can best be defined as

Accepted Answer

A)  presenting ideas clearly and concisely. 
B)  concentrating on the receiver's perspective instead of your own. 
C)  solving problems and conveying information. 
D)  getting your audience to believe and accept your message.

Question 15

Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?

Accepted Answer

A)  I have not approved your vacation for August because you applied too late. 
B)  We didn't receive your application early enough for the August vacation schedule. 
C)  Although the August schedule is full, you may qualify for a vacation in September if you apply now. 
D)  The August vacation schedule was posted in May. You should have consulted it before applying now.

Question 16

The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following sentences best focuses on the audience?

Accepted Answer

A)  We are very pleased to have you as our newest customer. 
B)  You can help us by sending us your payment immediately. 
C)  Register now to lock in your preferred travel dates. 
D)  All of the above sentences are focused on the audience rather than the sender.

Question 18

Alonso needs to get feedback from sales representatives located across the U.S. and Europe. Because he needs to have the most interactivity and feedback possible, the best channel of communication for Alonso is videoconferencing or teleconferencing.

Accepted Answer

A) True 
 B)False

Question 19

As you become a more skilled and experienced business writer, you will be more likely to alter, compress, and rearrange the writing process steps to suit your needs.

Accepted Answer

A) True 
 B)False

Question 20

Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.

Accepted Answer

A) True 
 B)False

Exam 2: Planning Business Messages

Profiling the audience for a business message helps the writer

A message that is shorter and more conversational is less likely to achieve its goal than a message that is longer and more formal.

The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating how your audience will react to your message, and

Megahertz Technology Solutions CEO Bianca Reyes has developed a company policy stating that all documents must be written in clear, concise language using familiar words. CEO Reyes is part of the ____________ English movement.

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

Francisco is writing an article for the company's intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Francisco's point?

Travis must determine the channel for an important business message. In this context, channel refers to the

To be effective, the three phases of the writing process must be performed in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

When preparing a business message, you should make your writing audience-oriented. Audience-oriented means you should

Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called ____________.

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

Don't send a message unless you know exactly who your audience is.

A business message should be long because quantity enhances quality.

Business writing should be purposeful. In this context, purposeful can best be defined as

Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?

The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

Which of the following sentences best focuses on the audience?

Alonso needs to get feedback from sales representatives located across the U.S. and Europe. Because he needs to have the most interactivity and feedback possible, the best channel of communication for Alonso is videoconferencing or teleconferencing.

As you become a more skilled and experienced business writer, you will be more likely to alter, compress, and rearrange the writing process steps to suit your needs.

Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.