Question 1

A broad term like research can be defined in many ways, but it would not be defined as

Accepted Answer

A)   a systematic search for data.
B)   an investigation of the relevant information on a topic.
C)   an inquiry into what is known or thought about a subject.
D)   an effort to shape an argument or opinion on an issue. D

Question 2

The basic characteristics of today's audiences can be summarized by saying that all audiences are _____ and all audiences are _____.

Accepted Answer

unique; diverse

Question 3

A belief is the _____. A value is the _____.

Accepted Answer

conviction about the existence or truth of something; worth put on something

Question 4

A student decides to use InfoPlease to find statistics for her speech on world population growth. What type of resource material is this?

Accepted Answer

A)   a biographical directory
B)   an almanac
C)   an encyclopedia
D)   a news source

Question 5

Google's government search engine is an excellent research tool, covering all websites in the .gov domain. But its disadvantage is the enormous amount of information to sort and analyze.

Accepted Answer

A) True 
 B)False

Question 6

A cheat sheet is a list of

Accepted Answer

A)   points you want to make during a speech.
B)   questions you want to ask during an interview.
C)   topics you need to explore or research.
D)   reminders and directions for your delivery.

Question 7

A motivational speaker will address a large group of women who appear to be very traditional in their attitudes and beliefs, based on her audience analysis and her familiarity with the community. She would do well to focus on _____ values in her speech.

Accepted Answer

A)   aesthetic, social, and religious
B)   political, economic, and cultural
C)   theoretical, philosophical, and psychological
D)   educational, occupational, and financial

Question 8

If you want to get a broad and general overview of a social, cultural, or psychological phenomenon in contemporary society, then an article in a scholarly journal will be most useful.

Accepted Answer

A) True 
 B)False

Question 9

If a speaker tries to address the listeners' negative responses directly, it will only increase the hostility they are already feeling.

Accepted Answer

A) True 
 B)False

Question 10

In a speech on popular music, you might give Dizzy Gillespie and Hoagy Carmichael as examples, or you might discuss Lady Gaga and Jay-Z instead. What demographic element of the audience would help you make this decision?

Accepted Answer

A)   gender
B)   age
C)   educational level
D)   occupation and income

Question 11

One of the guidelines given for guarding against plagiarism in speeches is to

Accepted Answer

A)   paraphrase rather than using direct quotations.
B)   acknowledge any ideas or words that are not your own.
C)   cite sources even for common knowledge and readily available information.
D)   rely on the fair use standard to borrow whatever material you want.

Question 12

The five criteria to use in evaluating research of all kinds―but particularly Internet research―can be remembered with the acronym FACQS, which stands for _____, _____, _____, and _____.

Accepted Answer

The answer of The five criteria to use in evaluating...

Question 13

These four students have used the words or findings of someone else in preparing their speeches. Which one is correctly and appropriately citing the source during the speech?

Accepted Answer

A)   "To quote the Encyclopedia Britannica's segment on Anatomy of the Brain, the three main parts of the brain are the cerebrum, cerebellum, and brain stem."
B)   "As the Dalai Lama said when accepting the 1989 Nobel Peace Prize, 'No matter what part of the world we come from, we are all basically the same human beings.'"
C)   "According to the list of world capitals in InfoPlease, the capital of Pakistan is Islamabad with a population of just over 600,000."
D)   "I have a quote from Albert Einstein that I found and I'd like to read it to you."

Question 14

Research is almost always undertaken to discover one of several common questions. For example, research designed to _____ will answer the question "How?"

Accepted Answer

A)   search for specifics
B)   discover what is known
C)   support a position
D)   find statistical evidence

Question 15

List the six major sociological or demographic variables that define audiences. Then name several additional factors if you can. How can these elements of audience sociology affect the topic a speaker chooses? Give an example.

Accepted Answer

The answer of List the six major sociological or demographic...

Question 16

Some publications are not so easy to classify as research sources. For example, Psychology Today and National Geographic can be considered both _____ and _____ publications.

Accepted Answer

A)   biographical; statistical
B)   open; deep
C)   primary; secondary
D)   scholarly; popular

Question 17

Audience questionnaires are more useful as background for informative speeches than for persuasive speeches.

Accepted Answer

A) True 
 B)False

Question 18

You realize that your listeners have virtually no knowledge of your topic. In this case, you should be aware that they

Accepted Answer

A)   will probably miss your point due to low intelligence.
B)   should be addressed with a very slow delivery and very simplistic language.
C)   are still capable of following clearly presented examples and arguments.
D)   should be clearly warned about this in the introduction of the speech.

Question 19

Katie wants to analyze her audience for an upcoming presentation to the local Sierra Club, so she plans to have members fill out an audience questionnaire. What is she doing to learn about her audience?

Accepted Answer

A)   observing
B)   collecting data systematically
C)   interviewing audience members
D)   using inference and empathy

Question 20

A speaker suddenly realizes that he is facing an audience that views his thesis unfavorably. He should adapt by

Accepted Answer

A)   targeting the differences and working to reverse them.
B)   starting with areas of disagreement and moving to areas of agreement.
C)   avoiding any discussion of misunderstandings or misapprehensions.
D)   building on commonalities and similarities.

Exam 5: Analyze Your Audience and Research Your Speech Steps 2 and 3

A broad term like research can be defined in many ways, but it would not be defined as

The basic characteristics of today's audiences can be summarized by saying that all audiences are _ and all audiences are _.

A belief is the _. A value is the _.

A student decides to use InfoPlease to find statistics for her speech on world population growth. What type of resource material is this?

Google's government search engine is an excellent research tool, covering all websites in the .gov domain. But its disadvantage is the enormous amount of information to sort and analyze.

A cheat sheet is a list of

A motivational speaker will address a large group of women who appear to be very traditional in their attitudes and beliefs, based on her audience analysis and her familiarity with the community. She would do well to focus on _____ values in her speech.

If you want to get a broad and general overview of a social, cultural, or psychological phenomenon in contemporary society, then an article in a scholarly journal will be most useful.

If a speaker tries to address the listeners' negative responses directly, it will only increase the hostility they are already feeling.

In a speech on popular music, you might give Dizzy Gillespie and Hoagy Carmichael as examples, or you might discuss Lady Gaga and Jay-Z instead. What demographic element of the audience would help you make this decision?

One of the guidelines given for guarding against plagiarism in speeches is to

The five criteria to use in evaluating research of all kinds―but particularly Internet research―can be remembered with the acronym FACQS, which stands for ___, _, _, and ___.

These four students have used the words or findings of someone else in preparing their speeches. Which one is correctly and appropriately citing the source during the speech?

Research is almost always undertaken to discover one of several common questions. For example, research designed to _____ will answer the question "How?"

List the six major sociological or demographic variables that define audiences. Then name several additional factors if you can. How can these elements of audience sociology affect the topic a speaker chooses? Give an example.

Some publications are not so easy to classify as research sources. For example, Psychology Today and National Geographic can be considered both _ and _ publications.

Audience questionnaires are more useful as background for informative speeches than for persuasive speeches.

You realize that your listeners have virtually no knowledge of your topic. In this case, you should be aware that they

Katie wants to analyze her audience for an upcoming presentation to the local Sierra Club, so she plans to have members fill out an audience questionnaire. What is she doing to learn about her audience?

A speaker suddenly realizes that he is facing an audience that views his thesis unfavorably. He should adapt by