Question 1

A(n)________ mission statement defines the business in terms of satisfying ________.

Accepted Answer

market oriented; customers' needs

Question 2

Emerson Studios,a chain of 25 portrait stores in five states,has organized its marketing organization into groups headed by a sales manager,an advertising manager,and a customer-service manager.What type of organization is this?

Accepted Answer

A)  	Geographic
B)  	Product
C)  	Functional
D)  	Customer
E)  	Market C

Question 3

The ___________ involves adapting the firm to take advantage of opportunities in its constantly changing environment

Accepted Answer

strategic plan

Question 4

Which of the following would not be useful in determining marketing ROI?

Accepted Answer

A)  	A marketing dashboard
B)  	Brand awareness
C)  	Market share
D)  	SWOT analysis
E)  	Customer equity

Question 5

NASCAR is the number-one televised motorsport in Canada.It is a premier marketing organization that knows how to create customer value that translates into deep and lasting ________.

Accepted Answer

The answer of NASCAR is the number-one televised motorsport in...

Question 6

The world leader in advising companies in their business strategies is considered to be ________.

Accepted Answer

The answer of The world leader in advising companies in...

Question 7

At Nike,"We bring inspiration and innovation to every athlete in the world" is a product-oriented business definition.

Accepted Answer

A) True 
 B)False

Question 8

For Hyundai Corporation,customers who care about the price of a car and its operating economy make up one ________.

Accepted Answer

The answer of For Hyundai Corporation,customers who care about the...

Question 9

The four marketing management functions are analysis,planning,implementation,and control.

Accepted Answer

A) True 
 B)False

Question 10

To divide up the total market and determine the best segments it can serve,your company should complete its__________,____________,and ____________ (in that order).

Accepted Answer

The answer of To divide up the total market and...

Question 11

What is the purpose of the threats and opportunities analysis section in a marketing plan?

Accepted Answer

The answer of What is the purpose of the threats...

Question 12

An increasingly large number of firms are changing their organizational focus from ________ to ________.

Accepted Answer

The answer of An increasingly large number of firms are...

Question 13

Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis?

Accepted Answer

A)  	A company is more able to change a threat than a weakness.
B)  	A company is more able to change a weakness than a threat.
C)  	A company can be more negatively affected by a weakness than by a threat.
D)  	A company can be more negatively affected by a threat than by a weakness.
E)  	A company can more easily identify threats than weaknesses.

Question 14

A firm's mission should always be stated as making more sales or profits.

Accepted Answer

A) True 
 B)False

Question 15

What is business portfolio planning? Discuss how a company might use the Boston Consulting Group's product portfolio analysis method.

Accepted Answer

The answer of What is business portfolio planning? Discuss how...

Question 16

Walmart,the world's largest retailer,has successfully launched its stores in Mexico,Canada,the U.K.,and Germany,and other nations.This is an example of how Walmart is pursuing ________ as a growth strategy.

Accepted Answer

The answer of Walmart,the world's largest retailer,has successfully launched its...

Question 17

Mission statements should be realistic and general in nature.

Accepted Answer

A) True 
 B)False

Question 18

When a firm finds products or businesses that no longer fit its overall strategy,it must carefully milk,harvest,or better develop them.

Accepted Answer

A) True 
 B)False

Question 19

IBM has its sales and marketing people assigned to markets in specific countries,regions,and districts.This is an example of which type of marketing organization?

Accepted Answer

A)  	Geographic
B)  	Product
C)  	Functional
D)  	Divisional
E)  	Psychographic

Question 20

What is a strategic business unit (SBU),and how is it involved in a business portfolio analysis?

Accepted Answer

The answer of What is a strategic business unit (SBU),and...

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

A(n) mission statement defines the business in terms of satisfying .

Emerson Studios,a chain of 25 portrait stores in five states,has organized its marketing organization into groups headed by a sales manager,an advertising manager,and a customer-service manager.What type of organization is this?

The ___________ involves adapting the firm to take advantage of opportunities in its constantly changing environment

Which of the following would not be useful in determining marketing ROI?

NASCAR is the number-one televised motorsport in Canada.It is a premier marketing organization that knows how to create customer value that translates into deep and lasting ________.

The world leader in advising companies in their business strategies is considered to be ________.

At Nike,"We bring inspiration and innovation to every athlete in the world" is a product-oriented business definition.

For Hyundai Corporation,customers who care about the price of a car and its operating economy make up one ________.

The four marketing management functions are analysis,planning,implementation,and control.

To divide up the total market and determine the best segments it can serve,your company should complete its,,and __ (in that order).

What is the purpose of the threats and opportunities analysis section in a marketing plan?

An increasingly large number of firms are changing their organizational focus from to .

Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis?

A firm's mission should always be stated as making more sales or profits.

What is business portfolio planning? Discuss how a company might use the Boston Consulting Group's product portfolio analysis method.

Walmart,the world's largest retailer,has successfully launched its stores in Mexico,Canada,the U.K.,and Germany,and other nations.This is an example of how Walmart is pursuing ________ as a growth strategy.

Mission statements should be realistic and general in nature.

When a firm finds products or businesses that no longer fit its overall strategy,it must carefully milk,harvest,or better develop them.

IBM has its sales and marketing people assigned to markets in specific countries,regions,and districts.This is an example of which type of marketing organization?

What is a strategic business unit (SBU),and how is it involved in a business portfolio analysis?