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Focus Groups Include________ Participants with Specific ________ to Help Media

Question 80

Multiple Choice

Focus groups include________ participants with specific ________ to help media consultants decide which political ads to use.


A) eight to twelve; income levels
B) eight to ten; racial identities
C) eight to twelve; demographic characteristics
D) five to eight; likes and dislikes
E) twelve to sixteen; party preferences

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