Question 1

_____ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

Accepted Answer

A)  Polling 
B)  Content analysis 
C)  Survey 
D)  Ethnography

Question 2

The term _____ applies to those occasions or catastrophes that interrupt regular programming.

Accepted Answer

The answer of The term _____ applies to those occasions...

Question 3

If you believe that global warming is an environmental problem, _____ theories suggest that you will seek media messages that support that opinion.

Accepted Answer

A)  uses and gratifications 
B)  selective exposure 
C)  cultivation 
D)  agenda setting

Question 4

Hurricane Katrina is an example of an) _____ because when it hit the Gulf Coast, regular TV programming was interrupted.

Accepted Answer

A)  media event 
B)  media text 
C)  media broadcast 
D)  None of these

Question 5

_____ suggests that heavy TV viewers will have a distorted view of the world.

Accepted Answer

A)  Agenda setting theory 
B)  Linear model research 
C)  Cultivation theory 
D)  Uses and gratification theory

Question 6

Cultivation theory suggests that heavy TV viewers will have a more accurate understanding of the world's events.

Accepted Answer

A) True 
 B)False

Question 7

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Accepted Answer

A) True 
 B)False

Question 8

Media activists argue against immoral movements in the media but rarely celebrate positive media.

Accepted Answer

A) True 
 B)False

Question 9

What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Accepted Answer

The answer of What characterizes the concerns of activists within...

Question 10

Owners of TVs with a _____ can identify and block objectionable programming.

Accepted Answer

A)  V-chip 
B)  C-chip 
C)  P-chip 
D)  None of these

Question 11

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Accepted Answer

A) True 
 B)False

Question 12

The ratings of the MPAA have replaced the Hays Code.

Accepted Answer

A) True 
 B)False

Question 13

The _____ approach focuses on the media pathway from the sender to the receiver and does not focus upon the effect of the individual on the media.

Accepted Answer

A)  mass media effects 
B)  linear model 
C)  uses and gratifications 
D)  cultivation

Question 14

_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Accepted Answer

A)  Hegemony 
B)  Mass media effect 
C)  Agenda setting 
D)  All of the above

Exam 13: Mass Media and Communication

_____ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

The term _____ applies to those occasions or catastrophes that interrupt regular programming.

If you believe that global warming is an environmental problem, _____ theories suggest that you will seek media messages that support that opinion.

Hurricane Katrina is an example of an) _____ because when it hit the Gulf Coast, regular TV programming was interrupted.

_____ suggests that heavy TV viewers will have a distorted view of the world.

Cultivation theory suggests that heavy TV viewers will have a more accurate understanding of the world's events.

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Media activists argue against immoral movements in the media but rarely celebrate positive media.

What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Owners of TVs with a _____ can identify and block objectionable programming.

Content analyses of media tend to analyze fewer texts but offer richer analyses.

The ratings of the MPAA have replaced the Hays Code.

The _____ approach focuses on the media pathway from the sender to the receiver and does not focus upon the effect of the individual on the media.

_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.