Question 1

A sales representative who calls people at home is practising inbound telemarketing.

Accepted Answer

A) True 
 B)False

Question 2

In an effort to boost the entire pork industry, the National Pork Board sponsors an advertisement stating, "Pork. The Other White Meat." This type of promotion is called ______.

Accepted Answer

A)  name recognition 
B)  media dominance 
C)  primary demand 
D)  media exposure

Question 3

The Social Club is conducting a breakeven analysis to determine how many tickets it must sell at $20 each to break even on the Holiday Dance. Fixed costs are $4,000, and the variable cost per person is $10. To break even, the Social Club must sell ______ tickets.

Accepted Answer

A)  800 
B)  500 
C)  400 
D)  80

Question 4

Marketers often emphasize a pulling strategy for consumer products and a pushing strategy for business products.

Accepted Answer

A) True 
 B)False

Question 5

Mention and explain two basic types of advertising.

Accepted Answer

The answer of Mention and explain two basic types of...

Question 6

Complete the following using the terms listed below.
-______ is when a business drops prices for a set period of time.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) volume objectives 
D) institutional advertising 
E) discount pricing
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)odd pricing
K)integrated marketing communications
L)cooperative advertising
M)penetration pricing

Question 7

Mention four types of alternative pricing strategies and briefly explain how producers employ them.

Accepted Answer

The answer of Mention four types of alternative pricing strategies...

Question 8

A company sells its product for $30 and has a variable operating cost of $15 per unit and produces a $10 per unit contribution to fixed costs. If the firm has total fixed costs of $30,000, what is the quantity of units that the firm should produce in order to breakeven?

Accepted Answer

A)  2000 units 
B)  3000 units 
C)  2020 units 
D)  1900 units

Question 9

Breakeven analysis calculates the level of sales required to cover all of the company's fixed and variable costs.

Accepted Answer

A) True 
 B)False

Question 10

The buyer-seller communication in ______ occurs during a face-to-face meeting or via telephone, videoconference, or interactive computer link.

Accepted Answer

A)  integrated marketing communications 
B)  personal selling 
C)  nonpersonal selling 
D)  promotional strategy

Question 11

Which of the following pricing objectives has the most influence on Rolex's pricing strategy?

Accepted Answer

A)  profitability 
B)  prestige 
C)  meeting the competition 
D)  volume

Question 12

An integrated marketing communications strategy focuses on customer needs to create a diverse promotional message.

Accepted Answer

A) True 
 B)False

Question 13

Fixed costs are the costs to produce one unit, regardless of output.

Accepted Answer

A) True 
 B)False

Question 14

A paid, nonpersonal sales communication usually directed at a large number of potential buyers is ______.

Accepted Answer

A)  the media mix 
B)  sales promotion 
C)  advertising 
D)  publicity

Question 15

Credit Union Central of Canada, through its direct-mail promotion, encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions. Such promotion is a form of ______ advertising.

Accepted Answer

A)  advocacy 
B)  public 
C)  institutional 
D)  comparative

Question 16

Explain why producers engage in competitive pricing and how they try to avoid price wars.

Accepted Answer

The answer of Explain why producers engage in competitive pricing...

Question 17

The future attitudes of most prospects are affected by the first impression they form of the salesperson. Therefore, sales people ______.

Accepted Answer

A)  must be selective in identifying prospects 
B)  must be tactful when they respond to objections 
C)  should carefully prepare their approach to potential customers 
D)  should use the same sales pitch to all customers

Question 18

Elgin Community College purchases golf balls engraved with the words "Elgin Community College," which are distributed at various college fairs in which it participates. These engraved golf balls are considered ______.

Accepted Answer

A)  samples 
B)  point-of-purchase advertising 
C)  specialty advertising 
D)  premiums

Question 19

Advertising is a global activity.

Accepted Answer

A) True 
 B)False

Question 20

A major portion of advertising is information oriented.

Accepted Answer

A) True 
 B)False

Exam 13: Promotion and Pricing Strategies

A sales representative who calls people at home is practising inbound telemarketing.

In an effort to boost the entire pork industry, the National Pork Board sponsors an advertisement stating, "Pork. The Other White Meat." This type of promotion is called ______.

The Social Club is conducting a breakeven analysis to determine how many tickets it must sell at $20 each to break even on the Holiday Dance. Fixed costs are $4,000, and the variable cost per person is $10. To break even, the Social Club must sell ______ tickets.

Marketers often emphasize a pulling strategy for consumer products and a pushing strategy for business products.

Mention and explain two basic types of advertising.

Complete the following using the terms listed below. -______ is when a business drops prices for a set period of time.

Mention four types of alternative pricing strategies and briefly explain how producers employ them.

A company sells its product for $30 and has a variable operating cost of $15 per unit and produces a $10 per unit contribution to fixed costs. If the firm has total fixed costs of $30,000, what is the quantity of units that the firm should produce in order to breakeven?

Breakeven analysis calculates the level of sales required to cover all of the company's fixed and variable costs.

The buyer-seller communication in ______ occurs during a face-to-face meeting or via telephone, videoconference, or interactive computer link.

Which of the following pricing objectives has the most influence on Rolex's pricing strategy?

An integrated marketing communications strategy focuses on customer needs to create a diverse promotional message.

Fixed costs are the costs to produce one unit, regardless of output.

A paid, nonpersonal sales communication usually directed at a large number of potential buyers is ______.

Credit Union Central of Canada, through its direct-mail promotion, encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions. Such promotion is a form of ______ advertising.

Explain why producers engage in competitive pricing and how they try to avoid price wars.

The future attitudes of most prospects are affected by the first impression they form of the salesperson. Therefore, sales people ______.

Elgin Community College purchases golf balls engraved with the words "Elgin Community College," which are distributed at various college fairs in which it participates. These engraved golf balls are considered ______.

Advertising is a global activity.

A major portion of advertising is information oriented.