Question 1

Merchant wholesalers are independently owned and take actual title to the goods they handle.

Accepted Answer

A) True 
 B)False

Question 2

Natural resources, such as iron ore used in producing finished goods, are classified as ______.

Accepted Answer

A)  supplies 
B)  accessory equipment 
C)  component parts and materials 
D)  raw materials

Question 3

Which of the following classifications of products apply to business goods and services?

Accepted Answer

A)  supplies and specialty products 
B)  specialty products and convenience products 
C)  installation and accessory equipment 
D)  shopping products and expense items

Question 4

Most products take about the same amount of time to pass through each life-cycle stage.

Accepted Answer

A) True 
 B)False

Question 5

Coppertone manufactures sunscreens with various SPF factors, which constitutes the company's ______.

Accepted Answer

A)  product line 
B)  product cluster 
C)  distribution strategy 
D)  product mix

Question 6

A bundle of physical, service, and symbolic attributes designed to satisfy customer wants is called ______.

Accepted Answer

A)  the marketing mix 
B)  packaging 
C)  a product 
D)  a brand name

Question 7

Which of the following is inconsistent with a product in its decline stage?

Accepted Answer

A)  Producers are beginning to leave the industry. 
B)  Prices begin to decline sharply. 
C)  Few changes occur in the product features. 
D)  Promotion activities are kept to a minimum.

Question 8

A brand that is offered and promoted by a manufacturer is known as a manufacturer's (or national) brand.

Accepted Answer

A) True 
 B)False

Question 9

In the consumer's mind, the service provider is the service.

Accepted Answer

A) True 
 B)False

Question 10

A brand that has been given legal protection is known as a ______.

Accepted Answer

A)  patent 
B)  copyright 
C)  trademark 
D)  royalty

Question 11

A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

Accepted Answer

A)  producer to retailer to consumer 
B)  producer to wholesaler to retailer to consumer 
C)  producer to wholesaler to wholesaler to retailer to consumer 
D)  producer to consumer

Question 12

Complete the following using the terms listed below.
-A(n) ______ is a group of related products marked by physical similarities or intended for a similar market.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 13

Identify and discuss the various strategies that retailers may use to compete against each other for share of market, and to address consumers' needs.

Accepted Answer

The answer of Identify and discuss the various strategies that...

Question 14

Promotion activities increase substantially when a product begins to enter the decline stage.

Accepted Answer

A) True 
 B)False

Question 15

When Smith Glass Factory purchases light bulbs for everyday use, it is purchasing ______.

Accepted Answer

A)  expense items 
B)  component parts 
C)  raw materials 
D)  supplies

Question 16

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that CANNOT be developed within the company's resources. Rachael is in what stage of product development?

Accepted Answer

A)  test marketing 
B)  product development 
C)  screening 
D)  commercialization

Question 17

The two main categories of marketing intermediaries are wholesalers and retailers.

Accepted Answer

A) True 
 B)False

Question 18

Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand ______ can result in financial gain due to large market shares and decreased price sensitivity.

Accepted Answer

A)  awareness 
B)  recognition 
C)  equity 
D)  association

Question 19

Distinguish between a merchant wholesalers, agents and brokers, in terms of title to the goods they handle.

Accepted Answer

The answer of Distinguish between a merchant wholesalers, agents and...

Question 20

Goods and services are classified as either consumer or business, depending on the purchaser.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

Merchant wholesalers are independently owned and take actual title to the goods they handle.

Natural resources, such as iron ore used in producing finished goods, are classified as ______.

Which of the following classifications of products apply to business goods and services?

Most products take about the same amount of time to pass through each life-cycle stage.

Coppertone manufactures sunscreens with various SPF factors, which constitutes the company's ______.

A bundle of physical, service, and symbolic attributes designed to satisfy customer wants is called ______.

Which of the following is inconsistent with a product in its decline stage?

A brand that is offered and promoted by a manufacturer is known as a manufacturer's (or national) brand.

In the consumer's mind, the service provider is the service.

A brand that has been given legal protection is known as a ______.

A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

Complete the following using the terms listed below. -A(n) ______ is a group of related products marked by physical similarities or intended for a similar market.

Identify and discuss the various strategies that retailers may use to compete against each other for share of market, and to address consumers' needs.

Promotion activities increase substantially when a product begins to enter the decline stage.

When Smith Glass Factory purchases light bulbs for everyday use, it is purchasing ______.

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that CANNOT be developed within the company's resources. Rachael is in what stage of product development?

The two main categories of marketing intermediaries are wholesalers and retailers.

Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand ______ can result in financial gain due to large market shares and decreased price sensitivity.

Distinguish between a merchant wholesalers, agents and brokers, in terms of title to the goods they handle.

Goods and services are classified as either consumer or business, depending on the purchaser.