Question 1

The advertising director,marketing research manager,and other middle-level managers have the primary responsibility of devising and implementing the strategic plan of the company.

Accepted Answer

A) True 
 B)False

Question 2

Match each definition to the corresponding term.
-Strategic planning is complemented by _____ which guides the implementation of activities specified in the strategic plan.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 3

The strategic business unit (SBU)concept is best identified as a:

Accepted Answer

A) planning tool that separates tactical and operational issues for analysis. 
B) strategic approach used primarily to separate marketing costs from production expenses. 
C) marketing planning tool that best suits the needs of large, diversified organizations. 
D) marketing approach appropriate for small enterprises producing a single product.

Question 4

Jamal is the marketing director of a third party logistics firm operating in the United States.Jamal and his team recently engaged in ________ to determine the company's primary objectives over the next three years and identified specific actions that the company would initiate to achieve the objectives.

Accepted Answer

A) ​strategic planning 
B) ​tactical planning 
C) ​operations planning 
D) ​near-term planning

Question 5

A good marketing plan revolves around an efficient,flexible,and adaptable ____________.​

Accepted Answer

A) ​Strategic plan 
B) ​Marketing strategy 
C) ​Marketing mix 
D) ​Mission statement 
E) ​SWOT Analysis

Question 6

What is a marketing strategy? Explain the process of implementing the marketing strategy into action.

Accepted Answer

The answer of What is a marketing strategy? Explain the...

Question 7

The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

Accepted Answer

A) undifferentiated 
B) unsegmented 
C) mass 
D) target

Question 8

Which of the following best describes the activity of promotion?

Accepted Answer

A) Making new products available to meet consumer demand 
B) Finding a convenient location to sell the products in 
C) Maintaining a high level of regulation in production 
D) Communicating between buyers and sellers

Question 9

A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

Accepted Answer

A) True 
 B)False

Question 10

All planning strategies have the goal of creating a sustainable competitive advantage for a firm which other companies cannot imitate.

Accepted Answer

A) True 
 B)False

Question 11

The concept of _________________ refers to the ways that marketers make sure their customers get the right amount of products at the right time and place.​

Accepted Answer

A) ​Product strategy 
B) ​Promotion strategy 
C) ​Retail strategy 
D) ​Distribution strategy 
E) ​Customer service strategy

Question 12

Toyota's introduction of the hybrid-powered Prius is an example of how it has turned public concerns and legal issues about the natural environment into an opportunity.

Accepted Answer

A) True 
 B)False

Question 13

TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine.However,the TaB product has low market share and low growth rate.TaB is a ______ according the BCG matrix.

Accepted Answer

A) ​dog 
B) ​cash cow 
C) ​quotation mark 
D) ​star

Question 14

Comcast's NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast's CEO.This decision is the direct result of _____ planning process at Comcast.

Accepted Answer

A) tactical 
B) strategic 
C) operational 
D) technological

Question 15

What does a distribution strategy involve? Define two marketing channels.

Accepted Answer

The answer of What does a distribution strategy involve? Define...

Question 16

An organizational objective should specify time frames stating "Our organization aims to generate a 15 percent profit over the next 24 months."

Accepted Answer

A) True 
 B)False

Question 17

Each strategic business unit (SBU)in a firm has to prepare its plans in collaboration with other units in the organization.

Accepted Answer

A) True 
 B)False

Question 18

What is a strategic window? Give an example of a strategic window that exists today.

Accepted Answer

The answer of What is a strategic window? Give an...

Question 19

Operational planning:

Accepted Answer

A) should be used to establish the fundamental strategies of the organization. 
B) is used to determine departmental rules and procedures. 
C) is the primary responsibility of the top management. 
D) should be completed at the same time the total budget is prepared.

Question 20

Good relationships with customers can equip a firm with vital strategic weapons.

Accepted Answer

A) True 
 B)False

Exam 2: Strategic Planning in Contemporary Marketing

The advertising director,marketing research manager,and other middle-level managers have the primary responsibility of devising and implementing the strategic plan of the company.

Match each definition to the corresponding term. -Strategic planning is complemented by _____ which guides the implementation of activities specified in the strategic plan.

The strategic business unit (SBU) concept is best identified as a:

A good marketing plan revolves around an efficient,flexible,and adaptable ____________.

What is a marketing strategy? Explain the process of implementing the marketing strategy into action.

The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

Which of the following best describes the activity of promotion?

A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

All planning strategies have the goal of creating a sustainable competitive advantage for a firm which other companies cannot imitate.

The concept of _________________ refers to the ways that marketers make sure their customers get the right amount of products at the right time and place.

Toyota's introduction of the hybrid-powered Prius is an example of how it has turned public concerns and legal issues about the natural environment into an opportunity.

TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine.However,the TaB product has low market share and low growth rate.TaB is a ______ according the BCG matrix.

Comcast's NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast's CEO.This decision is the direct result of _____ planning process at Comcast.

What does a distribution strategy involve? Define two marketing channels.

An organizational objective should specify time frames stating "Our organization aims to generate a 15 percent profit over the next 24 months."

Each strategic business unit (SBU)in a firm has to prepare its plans in collaboration with other units in the organization.

What is a strategic window? Give an example of a strategic window that exists today.

Operational planning:

Good relationships with customers can equip a firm with vital strategic weapons.

Exam 2: Strategic Planning in Contemporary Marketing

The advertising director,marketing research manager,and other middle-level managers have the primary responsibility of devising and implementing the strategic plan of the company.

Match each definition to the corresponding term. -Strategic planning is complemented by _____ which guides the implementation of activities specified in the strategic plan.

The strategic business unit (SBU) concept is best identified as a:

A good marketing plan revolves around an efficient,flexible,and adaptable ____________.​

What is a marketing strategy? Explain the process of implementing the marketing strategy into action.

The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

Which of the following best describes the activity of promotion?

A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

All planning strategies have the goal of creating a sustainable competitive advantage for a firm which other companies cannot imitate.

The concept of _________________ refers to the ways that marketers make sure their customers get the right amount of products at the right time and place.​

Toyota's introduction of the hybrid-powered Prius is an example of how it has turned public concerns and legal issues about the natural environment into an opportunity.

TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine.However,the TaB product has low market share and low growth rate.TaB is a ______ according the BCG matrix.

Comcast's NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast's CEO.This decision is the direct result of _____ planning process at Comcast.

What does a distribution strategy involve? Define two marketing channels.

An organizational objective should specify time frames stating "Our organization aims to generate a 15 percent profit over the next 24 months."

Each strategic business unit (SBU)in a firm has to prepare its plans in collaboration with other units in the organization.

What is a strategic window? Give an example of a strategic window that exists today.

Operational planning:

Good relationships with customers can equip a firm with vital strategic weapons.

A good marketing plan revolves around an efficient,flexible,and adaptable ____________.

The concept of _________________ refers to the ways that marketers make sure their customers get the right amount of products at the right time and place.