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    International Marketing
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    Exam 13: Advertising,Promotion,and Sales
  5. Question
    _____ Involves Relaxing Most of the Controls Over Foreign Affiliates
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_____ Involves Relaxing Most of the Controls Over Foreign Affiliates

Question 44

Question 44

Multiple Choice

_____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.


A) Centralization
B) Glocalization
C) Localization
D) Decentralization

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