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    Exam 13: Advertising,Promotion,and Sales
  5. Question
    The Process of Converting a Message into a Symbolic Form
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The Process of Converting a Message into a Symbolic Form

Question 49

Question 49

Multiple Choice

The process of converting a message into a symbolic form so that it is properly understood by the receiver is called _____.


A) forwarding
B) encoding
C) decoding
D) kinesics

Correct Answer:

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