Question 1

According to Forbes 2014 Top 10 list of global media companies,how many were American?

Accepted Answer

A)  3 
B)  5 
C)  7 
D)  9

Question 2

Jeremy is an ardent proponent of reception analysis.In a class discussion on the effects of media,which of the following will he argue?

Accepted Answer

A)  Audiences selectively interpret what they want to hear. 
B)  Content analysis is the best way to identify the themes covered by the media. 
C)  Audiences passively absorb whatever messages they are given. 
D)  Social interaction reinforces the ideas and images that audiences select.

Question 3

Which term is used to signify the fact that humans now live in a world dominated by mass media?

Accepted Answer

A)  Internet era 
B)  global village 
C)  electronic connection 
D)  World Wide Web

Question 4

In a picture,there is a group of people divided by a long,narrow red carpet.Walking down the carpet is a woman in a white dress and a man in a tuxedo.What sociological term best explains why most Canadians would interpret this picture as a wedding?

Accepted Answer

A)  religion 
B)  ideology 
C)  hegemony 
D)  framing

Question 5

A print media tycoon built his newspaper empire by going from one to 500 newspapers,and along the way he leased crown forest land,bought pulp and paper companies that supplied his newsprint,and bought trucking companies to deliver his papers.Which business model did he use?

Accepted Answer

A)  corporate integration 
B)  horizontally integrated 
C)  multitiered 
D)  cross-industry monopoly

Question 6

For his class presentation,Adam chose to research and report on the development of the first truly mass medium.What will he be discussing?

Accepted Answer

A)  ancient Egyptian hieroglyphics 
B)  printing press 
C)  radio 
D)  Internet

Question 7

Which of the following is NOT a quality of new media?

Accepted Answer

A)  reaches a more fragmented audience 
B)  uses analogue information 
C)  allows interaction between sender and receiver 
D)  decentralizes production

Question 8

A Canadian entrepreneur started a small publishing company that grew over the years.Eventually the publishing company bought up other publishers,newspaper chains,radio and television outlets,and a network of cellular services,becoming a Canadian corporate giant.How would you classify this company's trajectory?

Accepted Answer

A)  corporate integration 
B)  corporate concentration 
C)  corporate compression 
D)  horizontal integration

Question 9

Which media model is associated with the idea that the media are part of a culture industry that functions to create mass deception?

Accepted Answer

A)  anarchist 
B)  postmodern 
C)  functionalist 
D)  propaganda

Question 10

In her class presentation,Ivana argued that large media enterprises support core societal values.Which of the following is a point that would contradict her stance?

Accepted Answer

A)  Media giants marginalize alternative voices. 
B)  Media giants rely heavily on official news sources. 
C)  Media giants respect the wishes of big advertisers. 
D)  Media giants promote controversy and debate on issues.

Question 11

In the propaganda model of the media put forward by Edward S.Herman and Noam Chomsky,what are their five main arguments?

Accepted Answer

The answer of In the propaganda model of the media...

Question 12

Which theory includes the political economy perspective as a variant?

Accepted Answer

A)  cultural studies 
B)  critical 
C)  cultivation 
D)  postmodernist

Question 13

What do we call the practice of a single company owning businesses that operate in related,yet different,commercial sectors?

Accepted Answer

A)  cross-sector control 
B)  corporate integration 
C)  media convergence 
D)  decentralized business

Question 14

When asked how old she is,Ashley cryptically answers,"I was born the same year as the World Wide Web - how old does that make me?" What year would you need to know to calculate Ashley's age?

Accepted Answer

A)  1977 
B)  1979 
C)  1987 
D)  1989

Question 15

There are more people in Asia with access to the Internet than North American users of the Internet.

Accepted Answer

A) True 
 B)False

Question 16

Social media play an important role in contemporary social activism.

Accepted Answer

A) True 
 B)False

Question 17

According to your text,which surveillance system is used by the National Security Agency to collect user data from Google,Apple,Facebook,and other social media companies?

Accepted Answer

A)  ECHELON 
B)  Project 6 
C)  PRISM 
D)  Onyx

Question 18

What significant technology did Johannes Gutenberg invent?

Accepted Answer

A)  telegraph 
B)  World Wide Web 
C)  printing press 
D)  personal computer

Question 19

Virtual communities do not resemble real communities because the former lacks shared interests and values.

Accepted Answer

A) True 
 B)False

Question 20

What is top-down surveillance and what impact might it have on social media users?

Accepted Answer

The answer of What is top-down surveillance and what impact...

Exam 6: Communication and Mass Media

According to Forbes 2014 Top 10 list of global media companies,how many were American?

Jeremy is an ardent proponent of reception analysis.In a class discussion on the effects of media,which of the following will he argue?

Which term is used to signify the fact that humans now live in a world dominated by mass media?

In a picture,there is a group of people divided by a long,narrow red carpet.Walking down the carpet is a woman in a white dress and a man in a tuxedo.What sociological term best explains why most Canadians would interpret this picture as a wedding?

A print media tycoon built his newspaper empire by going from one to 500 newspapers,and along the way he leased crown forest land,bought pulp and paper companies that supplied his newsprint,and bought trucking companies to deliver his papers.Which business model did he use?

For his class presentation,Adam chose to research and report on the development of the first truly mass medium.What will he be discussing?

Which of the following is NOT a quality of new media?

Which media model is associated with the idea that the media are part of a culture industry that functions to create mass deception?

In her class presentation,Ivana argued that large media enterprises support core societal values.Which of the following is a point that would contradict her stance?

In the propaganda model of the media put forward by Edward S.Herman and Noam Chomsky,what are their five main arguments?

Which theory includes the political economy perspective as a variant?

What do we call the practice of a single company owning businesses that operate in related,yet different,commercial sectors?

When asked how old she is,Ashley cryptically answers,"I was born the same year as the World Wide Web - how old does that make me?" What year would you need to know to calculate Ashley's age?

There are more people in Asia with access to the Internet than North American users of the Internet.

Social media play an important role in contemporary social activism.

According to your text,which surveillance system is used by the National Security Agency to collect user data from Google,Apple,Facebook,and other social media companies?

What significant technology did Johannes Gutenberg invent?

Virtual communities do not resemble real communities because the former lacks shared interests and values.

What is top-down surveillance and what impact might it have on social media users?