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    Marketing Research Essentials Study Set 1
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    Exam 6: A: Traditional Survey Research
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    The Fact That Not Every Household Has a Published Phone
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The Fact That Not Every Household Has a Published Phone

Question 18

Question 18

Multiple Choice

The fact that not every household has a published phone number can cause which type of error in telephone surveys?


A) sample frame error
B) random error
C) population specification error
D) surrogate information error
E) none of the above

Correct Answer:

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