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    Marketing Research Essentials Study Set 1
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    Exam 6: A: Traditional Survey Research
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    When a Researcher Uses an Incomplete Sampling Frame for a Study,this
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When a Researcher Uses an Incomplete Sampling Frame for a Study,this

Question 20

Question 20

Multiple Choice

When a researcher uses an incomplete sampling frame for a study,this is referred to as __________.


A) surrogate information error
B) selection error
C) frame error
D) none of the above

Correct Answer:

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