Question 1

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Accepted Answer

A) True 
 B)False  True

Question 2

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Accepted Answer

A) True 
 B)False  True

Question 3

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

Accepted Answer

A)  Extended decision making
B)  Limited decision making
C)  Impulse buying
D)  Routinized response behavior
E)  Intensive response behavior A

Question 4

The criteria used to group people into classes are basically the same in all societies.

Accepted Answer

A) True 
 B)False

Question 5

Mario and his friend have been talking about their love of Bose headphones and speakers. Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective

Accepted Answer

A)  exposure.
B)  distortion.
C)  retention.
D)  information.
E)  organization.

Question 6

For which of the following products would a consumer most likely use limited decision making?

Accepted Answer

A)  Detergent
B)  Toothpaste
C)  Automobile
D)  Hair dryer
E)  Washing machine

Question 7

Jon's colleagues at work want to take a skiing trip. Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip. Jon's role is that of an opinion leader.

Accepted Answer

A) True 
 B)False

Question 8

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____ involvement.

Accepted Answer

A)  low
B)  internal
C)  enduring
D)  evoked
E)  perceived

Question 9

Marketers can control the perception of potential buyers.

Accepted Answer

A) True 
 B)False

Question 10

Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

Accepted Answer

A) True 
 B)False

Question 11

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

Accepted Answer

A)  the congruence between external and internal searches for product information.
B)  a function of the manner in which the manufacturer of the product describes its attributes.
C)  dissatisfaction with the purchase.
D)  the establishment of criteria for comparing products.
E)  doubts that occur because the buyer questions whether the decision to purchase the product was right.

Question 12

​Credit card companies maintain staffs of professionals whose primary responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following:

Accepted Answer

A)  Consumer purchase complaints
B)  Consumer misbehavior
C)  Consumer misinformation
D)  Consumer purchase remorse
E)  Consumer purchase excess

Question 13

Maslow's hierarchy of needs is an explanation of how motives operate.

Accepted Answer

A) True 
 B)False

Question 14

A major part of perception involves information processing.

Accepted Answer

A) True 
 B)False

Question 15

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them which makes customers feel more comfortable.

Accepted Answer

A) True 
 B)False

Question 16

The five categories of situational influences are:

Accepted Answer

A)  product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason.
B)  antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions.
C)  social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles.
D)  purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood.
E)  store atmosphere, location, aromas, sounds, and lighting.

Question 17

Problem recognition occurs when a consumer

Accepted Answer

A)  searches for information to resolve a problem.
B)  becomes aware that there is a difference between a desired state and an actual condition.
C)  recognizes a need and evaluates for information to resolve a problem.
D)  evaluates her or his purchase.
E)  is exposed to a television advertisement desired state and an actual condition.

Question 18

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

Accepted Answer

A)  Selective
B)  Intensive
C)  Extended
D)  Shopping
E)  Routinized

Question 19

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Accepted Answer

A)  Purchase
B)  Evaluation of alternatives
C)  Problem recognition
D)  Information search
E)  Prepurchase evaluation

Question 20

​There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?

Accepted Answer

A)  Price influences
B)  Brand influences
C)  Marketers' information influences
D)  Consumer's mood influences
E)  Distribution influences

Exam 7: Consumer Buying Behavior

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

The criteria used to group people into classes are basically the same in all societies.

For which of the following products would a consumer most likely use limited decision making?

Jon's colleagues at work want to take a skiing trip. Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip. Jon's role is that of an opinion leader.

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____ involvement.

Marketers can control the perception of potential buyers.

Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

​Credit card companies maintain staffs of professionals whose primary responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following:

Maslow's hierarchy of needs is an explanation of how motives operate.

A major part of perception involves information processing.

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them which makes customers feel more comfortable.

The five categories of situational influences are:

Problem recognition occurs when a consumer

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

​There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?

Credit card companies maintain staffs of professionals whose primary responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following:

There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?