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A Seller Knows That There Are Two Bidders for the Object

Question 36

Multiple Choice

A seller knows that there are two bidders for the object he is selling.He believes that with probability 1/2, one has a buyer value of $5 and the other has a buyer value of $12 and, with probability 1/2, one has a buyer value of $10 and the other has a buyer value of $30.He knows that bidders will want to buy the object so long as they can get it for their buyer value or less.He sells it in an English auction with a reserve price which he must set before the auction starts.To maximize his expected profits, he should set the reserve price at


A) $30.
B) $5.
C) $12.
D) $10.
E) $20.

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