Question 1

Of the two dominant traditions, deontology is:

Accepted Answer

A)  a theory that suggests individual should not be willing to have their actions become universal laws. 
B)  the least favoured by moral philosophers today. 
C)  a utilitarian theory. 
D)  the most favoured by moral philosophers today.

Question 2

Corrective advertising can be both effective and ineffective. Some consumers tend to over-generalise the corrective message, so that they disbelieve all subsequent advertising claims for the brand and product category.

Accepted Answer

A) True 
 B)False

Question 3

In Australia, the major legislation that impacts on consumer-related marketing activities is the Trade Practices Act.

Accepted Answer

A) True 
 B)False

Question 4

A 1990 study into television advertising to children during the 4-5 pm timeslot found that up to 93% of the advertisements were for:

Accepted Answer

A)  toys. 
B)  computer games. 
C)  books. 
D)  food.

Question 5

Corrective advertising is:

Accepted Answer

A)  advertising whose main purpose is to increase direct contact with consumers. 
B)  advertising whose main purpose is to help consumers gather information about new products. 
C)  advertising whose main purpose is to dispel mistaken impressions created by a misleading advertisement and to help consumers make more informed product decisions. 
D)  advertising whose main purpose is to persuade consumers to overestimate the value they are getting from a purchase.

Question 6

In the context of deceptive advertising, which of the following is one of the three categories of deception?

Accepted Answer

A)  Unconscionable lies. 
B)  Claim/fact discrepancies. 
C)  Claim/belief discrepancies. 
D)  All of the above are categories of deception.

Question 7

Consumer research has revealed a large segment of socially concerned consumers who favour products that have been modified to meet environmental concerns.

Accepted Answer

A) True 
 B)False

Question 8

Of the three categories of deceptive advertising, the category in which completely false claims are made intentionally is unconscionable lies.

Accepted Answer

A) True 
 B)False

Question 9

Manufactured food in Australia is required to list ingredients in descending order by weight except for water, which can be listed last.

Accepted Answer

A) True 
 B)False

Question 10

Public attitudes towards consumerism are likely to remain strong and, increasingly, consumers are willing to be active consumerists.

Accepted Answer

A) True 
 B)False

Question 11

It appears that corrective advertising has the potential to:

Accepted Answer

A)  be ineffective. 
B)  be overly effective as well as ineffective. 
C)  be overly effective. 
D)  none of the above.

Question 12

The effectiveness of consumer legislation in safeguarding consumer rights has proven to be somewhat uneven because:

Accepted Answer

A)  legislation is rarely based on empirical consumer research findings. 
B)  legislation regarding consumer rights is a grey area. 
C)  legislation is inflexible. 
D)  legislation is not reviewed often enough.

Question 13

The Advertising Standards Board receives and adjudicates on consumer complaints about advertising, particularly in relation to taste, decency, health and safety.

Accepted Answer

A) True 
 B)False

Question 14

The most difficult category of deception to police is:

Accepted Answer

A)  deceptive discrepancy. 
B)  unfair discrepancy. 
C)  claim/fact discrepancy. 
D)  claim/belief discrepancy.

Question 15

The best way to supply consumers with nutritional information is to:

Accepted Answer

A)  send them on a nutrition course. 
B)  provide them with detailed numeric information. 
C)  provide them with nutritional 'flags'. 
D)  omit this information as they don't understand it.

Question 16

A need for intervention by policy makers will generally lead to:

Accepted Answer

A)  unconscionable conduct. 
B)  less regulations. 
C)  public intervention. 
D)  public policy.

Question 17

______ is concerned with the methods and intentions involved in a particular behaviour.

Accepted Answer

A)  Teleological theory 
B)  Utilitarianism 
C)  Ontological theory 
D)  Deontological theory

Question 18

_____ are(is) said to underlie the increasing trend in recent years towards deregulation and the relaxed enforcement of existing statues.

Accepted Answer

A)  Cost-benefit analyses 
B)  Consumer apathy 
C)  The high rate of business failures 
D)  None of the above

Question 19

The primary legislation that impacts on consumer-related marketing activities in Australia is:

Accepted Answer

A)  Australian Securities and Investments Legislation 1974. 
B)  Trade Practices Act 1974. 
C)  Australian Competition Act 1974. 
D)  Australian Constitution Act.

Question 20

Utilitarianism is a teleological moral theory.

Accepted Answer

A) True 
 B)False

Exam 16: Public policy and consumer protection

Of the two dominant traditions, deontology is:

Corrective advertising can be both effective and ineffective. Some consumers tend to over-generalise the corrective message, so that they disbelieve all subsequent advertising claims for the brand and product category.

In Australia, the major legislation that impacts on consumer-related marketing activities is the Trade Practices Act.

A 1990 study into television advertising to children during the 4-5 pm timeslot found that up to 93% of the advertisements were for:

Corrective advertising is:

In the context of deceptive advertising, which of the following is one of the three categories of deception?

Consumer research has revealed a large segment of socially concerned consumers who favour products that have been modified to meet environmental concerns.

Of the three categories of deceptive advertising, the category in which completely false claims are made intentionally is unconscionable lies.

Manufactured food in Australia is required to list ingredients in descending order by weight except for water, which can be listed last.

Public attitudes towards consumerism are likely to remain strong and, increasingly, consumers are willing to be active consumerists.

It appears that corrective advertising has the potential to:

The effectiveness of consumer legislation in safeguarding consumer rights has proven to be somewhat uneven because:

The Advertising Standards Board receives and adjudicates on consumer complaints about advertising, particularly in relation to taste, decency, health and safety.

The most difficult category of deception to police is:

The best way to supply consumers with nutritional information is to:

A need for intervention by policy makers will generally lead to:

______ is concerned with the methods and intentions involved in a particular behaviour.

_____ are(is) said to underlie the increasing trend in recent years towards deregulation and the relaxed enforcement of existing statues.

The primary legislation that impacts on consumer-related marketing activities in Australia is:

Utilitarianism is a teleological moral theory.