Multiple Choice
If a consumer is no longer satisfied that her hair is silky smooth after using a brand of shampoo, the link between the stimulus (shampoo) and the response (silky smooth hair) is no longer reinforced. This is an example of:
A) extinction.
B) being forgotten.
C) reassessment.
D) change of consumer's preferences.
Correct Answer:
Verified
Correct Answer:
Verified
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