Question 1

Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents drove a black-and-white

Accepted Answer

A)  Chrysler Neon. 
B)  Ford Focus. 
C)  Volkswagen Beetle. 
D)  Dodge Caravan. 
E)  Toyota Prius.

Question 2

is environmental scanning? Using the five environmental forces that affect organizations,describe considerations for conducting environmental scanning for a new model of automobile.

Accepted Answer

The answer of is environmental scanning? Using the five environmental...

Question 3

Income used to buy luxury items such as a Regent cruise is referred to as __________.

Accepted Answer

A)  gross income 
B)  disposable income 
C)  surplus income 
D)  wealth income 
E)  discretionary income

Question 4

Generics Photo
-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Accepted Answer

A)  Kleenex because most people just ask for a tissue. 
B)  Jell-O because there are not other gelatin desserts. 
C)  All Sport Disk because most people call it a Frisbee. 
D)  Q-Tips because most people call it a cotton swab. 
E)  Vaseline because most people refer to it as petroleum jelly.

Question 5

Infant Formula Act,the Nutritional Labeling and Education Act,and the Fair Packaging and Labeling Act are all examples of

Accepted Answer

A)  consumer-oriented legislation. 
B)  pricing-related legislation. 
C)  distribution-related legislation. 
D)  requirement contracts. 
E)  fair trade legislation.

Question 6

family formed by merging two previously separated units into a single household is referred to as a

Accepted Answer

A)  cohort. 
B)  blended family. 
C)  merged household. 
D)  reconstituted family. 
E)  multigenerational household.

Question 7

economy refers to

Accepted Answer

A)  the independent financial factors that are not affected by changes in government spending. 
B)  the purchase of the highest quality product for the lowest possible price. 
C)  the production, distribution, and consumption of products, services, and ideas by households. 
D)  the income, expenditures, and resources that affect the cost of running a business and household. 
E)  the forces within a manufacturer's control that affect the demand and supply its offerings.

Question 8

U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the

Accepted Answer

A)  consolidated metropolitan statistical area. 
B)  metropolitan division. 
C)  metropolitan statistical area. 
D)  minipolitan statistical area. 
E)  micropolitan statistical area.

Question 9

situation in which a manufacturer grants a distributor the sole rights to sell a product in a specific geographic area is called __________.

Accepted Answer

A)  exclusive dealing 
B)  a tying arrangement 
C)  a selective promotion contract 
D)  an exclusive territorial distributorship 
E)  a requirement contract

Question 10

World population projections show that the number of people 60 years of age and older is expected to __________ by 2050.

Accepted Answer

A)  decline by 1 billion 
B)  double to 4 billion 
C)  reach 2 billion 
D)  triple to 3 billion 
E)  reach 6 billion

Question 11

Regulation refers to

Accepted Answer

A)  the restrictions that state and federal laws place on business with regard to the conduct of its activities. 
B)  constraints placed on businesses for activities that are legal but unethical. 
C)  society's values and standards that are enforceable in the courts. 
D)  requirements concerning which customers a firm may serve or not serve. 
E)  the moral principles and values that govern the actions and decisions of an individual or group.

Question 12

According to a 2011 Federal Communications Commission report,AT&T,Verizon,Sprint-Nextel,and T-Mobile control the vast majority of the subscribers in the U.S.wireless mobile phone market.Which form of competition characterizes this market?

Accepted Answer

A)  pure competition 
B)  limited competition 
C)  a monopoly 
D)  an oligopoly 
E)  monopolistic competition

Question 13

Environmental scanning refers to

Accepted Answer

A)  assessing any possible negative impact a firm's activities might have on the local ecology. 
B)  continually acquiring information on events occurring outside the organization to identify and interpret potential trends. 
C)  setting up a regular schedule to assess the performance of different divisions within a firm. 
D)  initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment. 
E)  requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

Question 14

Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes,such as requiring the statement

Accepted Answer

A)  "A guaranteed winner in every state." 
B)  "You can't win if you don't play." 
C)  "You may never get another chance to win." 
D)  "No purchase necessary to win." 
E)  "There is no better time to play."

Question 15

a period of several decades,coffee consumption declined from 75 percent of the adult population in 1962 to 49 percent in 2004.Then,it increased to 56 percent in 2010.A firm with a good marketing orientation would have

Accepted Answer

A)  found a less volatile product to sell. 
B)  invested more money into market research. 
C)  changed to a new promotional firm. 
D)  explored the reasons behind these changes. 
E)  demoted coffee from being a "star" to a "dog."

Question 16

Explain the difference(s)between the Sherman Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Accepted Answer

The answer of Explain the difference(s)between the Sherman Act,the Clayton...

Question 17

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight.This concern is an example of

Accepted Answer

A)  changing values. 
B)  changing population composition. 
C)  changing demographics. 
D)  an increase in value consciousness. 
E)  changing ethnic composition.

Question 18

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Accepted Answer

A)  17 million 
B)  27 million 
C)  37 million 
D)  50 million 
E)  100 million

Question 19

Which of the following marketing activities targets baby boomers?

Accepted Answer

A)  Some educational institutions have developed degree programs that emphasize sustainable practices. 
B)  Some hoteliers have remodeled their rooms to make them more casual and "tech-friendly." 
C)  Some consumer packaged goods firms have reformulated their products to address concerns about salt, sugar, and saturated fat. 
D)  Some travel agencies have developed distinctive, memorable, and personal vacations (cruises, sightseeing trips, etc.) 
E)  Some greeting card firms have created birthday cards with sentiments designed for stepparents and stepchildren.

Question 20

first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)  Lanham Act. 
B)  Sherman Antitrust Act. 
C)  Federal Trade Commission Act. 
D)  Robinson-Patman Act. 
E)  Clayton Act.

Exam 3: Scanning the Marketing Environment