Marissa,a College Student,and Her Father,a Wealthy Businessman,were Each Considering the Purchase
Multiple Choice
Marissa,a college student,and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Marissa,an automobile was a __________.
A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product
Correct Answer:
Verified
Correct Answer:
Verified
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