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    Marketing Study Set 11
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    Exam 12: Services Marketing
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    Because of the Intangible Nature of Services,consumers Often Perceive Price
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Because of the Intangible Nature of Services,consumers Often Perceive Price

Question 178

Question 178

Multiple Choice

Because of the intangible nature of services,consumers often perceive price as a possible indicator of __________ of the service.


A) the profit or ROI
B) the customer value
C) the quality
D) the target market
E) the cost

Correct Answer:

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