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Way to Provide Consumers Authentic Offerings Is to Provide Personal

Question 179

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way to provide consumers authentic offerings is to provide personal interaction.Which of the following actions provides the best example of this approach?


A) Geico advertises that its insurance specialists are available 24/7 (24 hours per day, 7 days per week) .
B) iPods allow customers to create personalized playlists.
C) YouTube, Twitter, and Facebook create a forum for expressing personal experiences.
D) Cirque du Soleil combines the original elements of street performance, the circus, and live theater.
E) Bloomingdales provides dressing rooms with huge electronic mirrors.

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