Solved

Expanded Marketing Mix for Services That Includes the Four Ps

Question 119

Multiple Choice

expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution) as well as people,physical environment,and process,is referred to as the __________.


A) seven Ps of services
B) service matrix
C) service continuum
D) service encounters
E) the service mix

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q114: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Capacity Management Marketing

Q116: of the following comprise the seven (7)Ps

Q117: Philadelphia Phillies best type of advertising is/are<br>A)

Q118: dimension of service quality called _ is

Q120: help consumers assess and compare services,marketers try

Q121: categories for equipment-based services include<br>A) unskilled labor,

Q122: Which of the following is high in

Q124: There are several ways of providing consumers

Q183: Which of the following are high in

Q196: Which of the following is the best