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    Marketing Study Set 11
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    Exam 12: Services Marketing
  5. Question
    Help Consumers Assess and Compare Services,marketers Try to Make Them
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Help Consumers Assess and Compare Services,marketers Try to Make Them

Question 120

Question 120

Multiple Choice

help consumers assess and compare services,marketers try to make them tangible or __________.


A) temporal
B) consistent
C) adaptable
D) measurable
E) show the benefits of using the service

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