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Why Would a Firm Establish a Sales and Service Infrastructure

Question 41

Multiple Choice

Why would a firm establish a sales and service infrastructure in a country where it wanted to sell its products?


A) Establishing an infrastructure in a country is the easiest way to develop a market for the products in that country.
B) Establishing an infrastructure in a country may be necessary if the product being sold requires after-sale service.
C) Establishing an infrastructure in a country is a long-term strategy that promises the most success for the firm.
D) Establishing an infrastructure in a country is the only way to gain the exposure necessary to successfully sell the firm's products.

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