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    When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food
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When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

Question 77

Question 77

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,which of the following strategies did is pursue?


A) Vertical integration
B) Market penetration
C) Diversification
D) Market development
E) Low-cost strategy

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