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PepsiCo Purchased KFC So That It Could Replace Coke Products

Question 82

Multiple Choice

PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This is an example of which of the following strategies?


A) Horizontal integration
B) Vertical integration
C) Low-cost strategy
D) Global strategy
E) Diversification strategy

Correct Answer:

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