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Advertising Messages a Target Audience Comprehends as Is Intended by the Advertiser

Question 75

Multiple Choice

Advertising messages a target audience comprehends as is intended by the advertiser that are remembered,and that change the audience's brand-related opinions or behavior are referred to as _____ ads.


A) slice-of-life
B) generic
C) sticky
D) novel
E) advocacy

Correct Answer:

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