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  3. Study Set
    Advertising Promotion
  4. Exam
    Exam 10: Effective and Creative Ad Messages
  5. Question
    _____ Is a Necessary but Insufficient Condition for Advertising Creativity
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_____ Is a Necessary but Insufficient Condition for Advertising Creativity

Question 78

Question 78

Multiple Choice

_____ is a necessary but insufficient condition for advertising creativity.


A) Humor
B) Imagery
C) Synergy
D) Novelty
E) Symbolism

Correct Answer:

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