Multiple Choice
A TV channel for teenagers determined that their target group had a love of social media, computer games, YouTube channels, and spending time on the Internet.The channel then created Facebook pages and interactive websites to engage with their audience.The channel used _____ as its strategy to market.
A) psychographics
B) geographics
C) behaviouristics
D) demographics
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following is a demographic
Q2: A company focuses its efforts on a
Q3: What is repositioning? Give an example of
Q4: The concept of market segmentation and targeting
Q6: _ looks at why consumers buy a
Q7: Psychographics looks at why consumers buy a
Q8: Demographic variables are central to understanding the
Q9: Kellogg's, the cereal brand, began its business
Q10: A geographic descriptor of a target market
Q11: A geographic descriptor analyses:<br>A)why consumers buy a