Multiple Choice
A geographic descriptor analyses:
A) why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
B) consumer attitudes to life, their personalities, general interests, opinions, and activities.
C) ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
D) where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.
Correct Answer:
Verified
Correct Answer:
Verified
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