Which of the Following Is True About Cultural Changes That

Which of the following is true about cultural changes that CRM entails?

A) The degree to which customers feel appreciated will help a firm assess its state of cultural attitudes.
B) The cultural attitudes of the organization must not change internally.
C) The average business executive goes into CRM thinking it's about strategy.
D) The benefits of implementing CRM software are greater if the company adopts a CRM culture.

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