When Philip Returns for a Second Stay at the Banff

When Philip returns for a second stay at The Banff Spring Hotel, the guest executive asks him for his preferences without bothering to refer to the database.Which of the following likely caused the executive to do so?

A) The executive had a low morale because of being unappreciated by his supervisors.
B) It is culturally not right to follow the database.
C) A CRM software needs to be updated every two weeks.
D) Asking a second time for individual preferences is an example of attitude change by management, which is an essential aspect of CRM.

Correct Answer:

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