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International Business Study Set 4
Exam 13: The Strategy of International Business
Path 4
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Question 41
Multiple Choice
_____ imply that when a firm already has significant value built into its product offering,increasing value by a relatively small amount requires significant additional costs.
Question 42
True/False
According to Porter,the way to create superior value is to drive down the cost structure of the business and/or differentiate the product in some way so that consumers value it more.
Question 43
True/False
Core competencies enable a firm to reduce the costs of value creation and/or to create perceived value in such a way that premium pricing is possible.
Question 44
Multiple Choice
Moving down the experience curve:
Question 45
Essay
Discuss efficiency frontier.How does strategic positioning relate to the efficiency frontier?
Question 46
True/False
The preeminent strategic goal for most firms is to maximize the value of the firm for its owners.
Question 47
Multiple Choice
_____ activities of the value chain provide inputs that allow the primary activities to occur.
Question 48
Essay
Explain the concept of location economies.
Question 49
Essay
Discuss the creation of a global web of value creation activities.
Question 50
True/False
Pressures for local responsiveness imply that it may not be possible to leverage skills and products associated with a firm's core competencies wholesale from one nation to another.
Question 51
Multiple Choice
_____ activities are basically concerned with creating the product,marketing and delivering the product to buyers,and providing support and after-sales service.
Question 52
Multiple Choice
Which strategy focuses on increasing profitability by customizing the firm's goods or services so they provide a good match to tastes and preferences in different national markets?
Question 53
True/False
Top management should be viewed as part of the firm's infrastructure
Question 54
Multiple Choice
The basic strategy paradigm suggests that to maximize its profitability,a firm should do all of the following,EXCEPT:
Question 55
True/False
When consumer tastes and preferences differ significantly between countries,there is low pressure for local responsiveness.
Question 56
True/False
A multinational firm may need to delegate marketing functions to national subsidiaries to be responsive to local differences in distribution channels.
Question 57
True/False
Pressures for cost reduction are minimal in industries where major competitors are based in low-cost locations,where there is persistent excess capacity,and where consumers are powerful and face low switching costs.