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Jeff Started a Pet Care Centre

Question 72

Multiple Choice

Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:


A) cause-related marketing.
B) direct mail.
C) DRTV.
D) a kiosk.
E) media buy.

Correct Answer:

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