Question 1

Moral appeals are considered a separate category that stands apart from the rational and emotional categories of advertising appeals.

Accepted Answer

A) True 
 B)False

Question 2

Company's weblog must be updated periodically.

Accepted Answer

A) True 
 B)False

Question 3

Any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium is called:

Accepted Answer

A) noise. 
B) frequency. 
C) decoding. 
D) a communication channel. 
E) a feedback loop.

Question 4

When corporations support various activities (financially or otherwise), usually in the cultural or sports and entertainment sectors, it is called:

Accepted Answer

A) cause-related marketing. 
B) online marketing. 
C) feedback loop. 
D) event sponsorship. 
E) deceptive advertising.

Question 5

A company that manufactures motorcycles decides to host a rock concert.The aim of the company is to associate itself with music that reflects passion and energy.This is an example of:

Accepted Answer

A) cause-related marketing. 
B) deceptive advertising. 
C) feedback loop. 
D) event sponsorship. 
E) weblog.

Question 6

Blade and Co. manufactures dirt bikes and is launching a new bike in the market. It uses a champion dirt bike rider to endorse the new bike. It pays a substantial fee to a broadcasting channel to air the endorsement. The endorsement features the benefits of the bike, which include its mileage, durability, and sturdiness, as well as the smoothness of its engine. The endorsement uses the dirt bike rider to convey a sense of adventure, ruggedness, and unbridled freedom.
-Blade and Co.uses a champion dirt bike rider to endorse its new bike to convey a sense of adventure, ruggedness, and unbridled freedom.This is an example of:

Accepted Answer

A) esteem appeal. 
B) emotional appeal. 
C) ethos appeal. 
D) rational appeal. 
E) social appeal.

Question 7

Subway develops an advertising campaign during a show that teenagers watch.In this example, teenagers consider as:

Accepted Answer

A) Target market 
B) Sender 
C) Loyal customer 
D) Target audience 
E) Target group

Question 8

Occasions manufactures greeting cards.It works with Origs, a creative agency.Origs develops ads for the company.Origs is the:

Accepted Answer

A) receiver. 
B) decoder. 
C) transmitter. 
D) creator. 
E) sender.

Question 9

Which of the following is a paid form of communication from an identifiable source, delivered through a communication channel, and designed to persuade the receiver to take some action, now or in the future?

Accepted Answer

A) Tracking 
B) Pretesting 
C) Advertising 
D) Decoding 
E) Feedback loop

Question 10

If a marketer wants to target local customers for a time sensitive product, which medium he/she should select for an ad?

Accepted Answer

A) Television 
B) Radio 
C) Magazine 
D) Newspaper 
E) Direct marketing

Question 11

A company selling exclusive handcrafted gift items compiles a list of products it offers and mails the list to all its customers.Customers can use the list to order the product of their choice.This is an example of:

Accepted Answer

A) a catalogue. 
B) media buy. 
C) DRTV. 
D) a kiosk. 
E) personal selling.

Question 12

Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:

Accepted Answer

A) cause-related marketing. 
B) direct mail. 
C) DRTV. 
D) a kiosk. 
E) media buy.

Question 13

YuM Pizza, in a one-of-its kind initiative, introduces a new range of pizzas made of whole-grain dough with exotic herbal spice toppings.This is an example of:

Accepted Answer

A) deceptive advertising. 
B) cause-related marketing. 
C) unique selling proposition. 
D) personal selling. 
E) impressions.

Question 14

A company claims its weight-reduction drug causes a weight loss of 10 kilograms in seven days with no exercise.The company creates 30-minute infomercials explaining the benefit of this drug.The infomercial provides a mail address for interested customers.This is an example of:

Accepted Answer

A) a catalogue. 
B) direct mail. 
C) DRTV. 
D) a kiosk. 
E) cause-related marketing.

Question 15

Your company deals in sports goods.How would you use cause-related marketing and event sponsorship to boost the image of your company in the market?

Accepted Answer

The answer of Your company deals in sports goods.How would...

Question 16

Kell International manufactures air conditioners.It offers subsidies on the air conditioners to encourage retailers to sell higher volumes.Which of the following strategies best describes Kell's distribution channel strategy?

Accepted Answer

A) Impressions 
B) Push 
C) Reach 
D) Media buy 
E) Frequency

Question 17

A company selling beauty products does not sell its goods in any retail outlets.Instead it relies on salespeople to sell door to door.Salespeople simplify the buying process by providing information and services that save customers' time and effort.This is an example of:

Accepted Answer

A) a catalogue. 
B) direct mail. 
C) DRTV. 
D) a kiosk. 
E) personal selling.

Question 18

A company that manufactures office stationery launches a campaign to fund the education of needy children.A small percentage of customer billing is used to contribute to this fund.This is an example of:

Accepted Answer

A) cause-related marketing. 
B) DRTV. 
C) feedback loop. 
D) weblog. 
E) deceptive advertising.

Question 19

Which of the following refers to channels that are focused and generally used to reach narrower segments, often with unique demographic characteristics or interests?

Accepted Answer

A) Media buy 
B) Media planning 
C) Mass media 
D) Niche media 
E) Media mix

Question 20

Cossacks is a computer manufacturing company.To boost sales, it offers discounts on computers to encourage retailers to sell higher volumes.Which of the following strategies best describes Cossacks's distribution channel strategy?

Accepted Answer