Question 1

Your company deals in sports goods.How would you use cause-related marketing and event sponsorship to boost the image of your company in the market?

Accepted Answer

The answer of Your company deals in sports goods.How would...

Question 2

Which of the following refers to an agent or intermediary with which the sender works to develop the marketing communication?

Accepted Answer

A)  Receiver 
B)  Decoder 
C)  Transmitter 
D)  Creator 
E)  Sender

Question 3

Which of the following refers to a targeted form of communication distributed to a prospective customer's mailbox or inbox?

Accepted Answer

A)  Cause-related marketing 
B)  Direct mail 
C)  DRTV 
D)  Kiosks 
E)  Personal selling

Question 4

A company that manufactures computers wants to project its products' advantages.It uses broadcasting media to reach customers.It pays a fee to a broadcasting channel to feature its product.The aim of the company is to persuade customers to buy its computers.Which of the following is being exemplified in this scenario?

Accepted Answer

A)  Event sponsorship 
B)  Weblog 
C)  Advertising 
D)  Cause-related marketing 
E)  Personal selling

Question 5

CanadianBusiness and HelloCanada are national magazines of Canada.They are examples of:

Accepted Answer

A)  media buy. 
B)  media planning. 
C)  mass media. 
D)  niche media. 
E)  media mix.

Question 6

Kell International manufactures air conditioners.It offers subsidies on the air conditioners to encourage retailers to sell higher volumes.Which of the following strategies best describes Kell's distribution channel strategy?

Accepted Answer

A)  Impressions 
B)  Push 
C)  Reach 
D)  Media buy 
E)  Frequency

Question 7

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:

Accepted Answer

A)  frequency. 
B)  media buy. 
C)  impression. 
D)  public relations. 
E)  personal selling.

Question 8

Which of the following advertising schedules runs steadily throughout the year and therefore is suited to products and services that are consumed continually at relatively steady rates?

Accepted Answer

A)  Flighting 
B)  Cause related 
C)  Continuous 
D)  Deceptive 
E)  Pulsing

Question 9

Which of the following refers to channels that are focused and generally used to reach narrower segments,often with unique demographic characteristics or interests?

Accepted Answer

A)  Media buy 
B)  Media planning 
C)  Mass media 
D)  Niche media 
E)  Media mix

Question 10

Pathos appeal helps consumers make purchase decisions by offering factual information and strong arguments built around relevant issues.

Accepted Answer

A) True 
 B)False

Question 11

The firm from which an IMC message originates is called the transmitter of the message.

Accepted Answer

A) True 
 B)False

Question 12

Gross rating points measure can be used for various media advertising such as print,radio,or television.

Accepted Answer

A) True 
 B)False

Question 13

Blade and Co.'s endorsement features the benefits of the new bike,which range from its durability and sturdiness to its mileage and the smoothness of its engine.This is an example of:

Accepted Answer

A)  esteem appeal. 
B)  emotional appeal. 
C)  ethos appeal. 
D)  rational appeal. 
E)  social appeal.

Question 14

The person who reads,hears,or sees and processes the information contained in the IMC message or advertisement is referred to as the:

Accepted Answer

A)  receiver. 
B)  decoder. 
C)  transmitter. 
D)  creator. 
E)  sender.

Question 15

Mandy sets up a restaurant that serves homemade delicacies.She uses the local TV network to heavily advertise and promote her restaurant.Which of the following strategies best describes Mandy's distribution channel strategy?

Accepted Answer

A)  Impressions 
B)  Frequency 
C)  Reach 
D)  Media buy 
E)  Pull

Question 16

Which of the following refers to the combination of the media used and the frequency of advertising in each medium?

Accepted Answer

A)  Media buy 
B)  Media planning 
C)  Mass media 
D)  Niche media 
E)  Media mix

Question 17

Which of the following refers to TV commercials or infomercials with a strong call to action?

Accepted Answer

A)  Catalogues 
B)  Direct mail 
C)  DRTV 
D)  Kiosks 
E)  Personal selling

Question 18

A company selling exclusive handcrafted gift items compiles a list of products it offers and mails the list to all its customers.Customers can use the list to order the product of their choice.This is an example of:

Accepted Answer

A)  a catalogue. 
B)  media buy. 
C)  DRTV. 
D)  a kiosk. 
E)  personal selling.

Question 19

You are the marketing manager of a company that deals in hockey equipment.The company has launched a new series of hockey sticks in the market.It has also asked a few national-level hockey players to endorse the product.The endorsement would be aired on national television in the form of an ad.How would you assess the effectiveness of the advertising campaign?

Accepted Answer

The answer of You are the marketing manager of a...

Question 20

A company that manufactures cars advertises the safety features in the car,the mileage,speed,and the added accessories available with the car.This is an example of:

Accepted Answer

A)  esteem appeal. 
B)  emotional appeal. 
C)  physiological appeal. 
D)  rational appeal. 
E)  social appeal.

Exam 14: Strategic Pricing Methods

Your company deals in sports goods.How would you use cause-related marketing and event sponsorship to boost the image of your company in the market?

Which of the following refers to an agent or intermediary with which the sender works to develop the marketing communication?

Which of the following refers to a targeted form of communication distributed to a prospective customer's mailbox or inbox?

CanadianBusiness and HelloCanada are national magazines of Canada.They are examples of:

Kell International manufactures air conditioners.It offers subsidies on the air conditioners to encourage retailers to sell higher volumes.Which of the following strategies best describes Kell's distribution channel strategy?

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:

Which of the following advertising schedules runs steadily throughout the year and therefore is suited to products and services that are consumed continually at relatively steady rates?

Which of the following refers to channels that are focused and generally used to reach narrower segments,often with unique demographic characteristics or interests?

Pathos appeal helps consumers make purchase decisions by offering factual information and strong arguments built around relevant issues.

The firm from which an IMC message originates is called the transmitter of the message.

Gross rating points measure can be used for various media advertising such as print,radio,or television.

Blade and Co.'s endorsement features the benefits of the new bike,which range from its durability and sturdiness to its mileage and the smoothness of its engine.This is an example of:

The person who reads,hears,or sees and processes the information contained in the IMC message or advertisement is referred to as the:

Mandy sets up a restaurant that serves homemade delicacies.She uses the local TV network to heavily advertise and promote her restaurant.Which of the following strategies best describes Mandy's distribution channel strategy?

Which of the following refers to the combination of the media used and the frequency of advertising in each medium?

Which of the following refers to TV commercials or infomercials with a strong call to action?

A company selling exclusive handcrafted gift items compiles a list of products it offers and mails the list to all its customers.Customers can use the list to order the product of their choice.This is an example of:

A company that manufactures cars advertises the safety features in the car,the mileage,speed,and the added accessories available with the car.This is an example of: