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    Procter & Gamble Uses Cents-Off Campaigns,couponing,and Free Samples to Increase
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Procter & Gamble Uses Cents-Off Campaigns,couponing,and Free Samples to Increase

Question 66

Question 66

Multiple Choice

Procter & Gamble uses cents-off campaigns,couponing,and free samples to increase sales of Tide detergent.In other words,it uses a _____ promotional strategy.


A) push
B) personal selling
C) pull
D) reinforcing
E) kinetic

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