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When Heinz Introduced Its Ketchup Globally,it Had to First Deal

Question 67

Multiple Choice

When Heinz introduced its ketchup globally,it had to first deal with the fact ketchup is not a household staple outside the United States.Heinz has had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising.


A) reminder
B) persuasive
C) informative
D) compulsive
E) influential

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