The AIDA Concept

The AIDA concept:

A) assumes that the second step in the purchase-decision process is inertia.
B) does not explain how all promotions influence purchase decisions.
C) assumes that consumers regularly go through each stage of the process during all purchases.
D) indicates that the purchase decision is the same for high-involvement and low-involvement products.
E) is accurately described by none of the choices.

Correct Answer:

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