The AIDA Concept

The AIDA concept:

A) proves that promotional effectiveness is an insignificant abstract term.
B) demonstrates that buyers go through nine stages on the way to making a decision.
C) is a model effectively showing that advertising can move people to the purchase stage.
D) is a model for reaching promotional objectives that outlines a sequential process for effective promotion.
E) is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives.

Correct Answer:

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