Question 1

It was the __________,that psychological factor in particular,which made Loko Four seem healthy,even good for you.

Accepted Answer

A)   convenience
B)   perception
C)   eye candy cans
D)   hierarchical need of thirst
E)   motivation B

Question 2

Four Loko is obviously a product that relies on peer pressure and self-image.Does this product depend on nonaspirational groups in influencing its consumers? Choose the best answer.

Accepted Answer

A)   No, Four Loko is entirely dependent on its athletic, herbal lifestyle image.
B)   Yes, drinking Four Loko separates its largely male athlete consumers from female college students.
C)   Yes, Four Loko uses legal wormwood extract and thus disassociates the product from drug addicts.
D)   Yes, groups perceived as unhealthy or social pariahs, such as drunken beer drinkers and hard core alcoholics.
E)   No, Four Loko relies more on the consumer achieving the ideal, athletic drinker self-image. D

Question 3

What consumer value does the Four Loko address that is in the American tradition of such products as the Egg McMuffin and the breakfast bar?

Accepted Answer

A)   portability
B)   no waiting
C)   convenience
D)   surprise
E)   colorful packaging C

Question 4

When Phusion Projects defended its product and compared it to mixing rum and Coke,it was actually repositioning Four Loko.

Accepted Answer

A) True 
 B)False

Question 5

There is no such thing as "bad press." The banning of Four Loko increased its sales.

Accepted Answer

A) True 
 B)False

Question 6

Phusion Products used __________ to make Four Loko attractive to young people mixing and abusing such energy-alcoholic drink combinations such as Red Bull and Jägermeister.

Accepted Answer

A)   perceptual mapping
B)   positioning
C)   product differentiation
D)   cannibalization
E)   niche marketing

Question 7

University and governmental policymakers responded to consumer behavior rather than the legality of Four Loko.

Accepted Answer

A) True 
 B)False

Question 8

In the end,Phusion Products had to remove caffeine and other stimulants that masked Four Loko's inebriating effects.New variations of the product will be an alcoholic beverage.This is an example of __________.

Accepted Answer

A)   repositioning
B)   cannibalization and repositioning
C)   cannibalization
D)   an FDA ruling
E)   a change of product class

Question 9

The founders of Phusion Projects went to college together and quickly founded their company after graduation.They did not need sophisticated market research to know their potential customers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following factors or influences provided a "gateway" to drinking and abusing Four Loko?

Accepted Answer

A)   sport hydrating drinks consumed in childhood
B)   social class
C)   income
D)   college drinking subculture
E)   all of the above

Exam 48: Four Loko Targets Young College Hedonists

It was the __________,that psychological factor in particular,which made Loko Four seem healthy,even good for you.

Four Loko is obviously a product that relies on peer pressure and self-image.Does this product depend on nonaspirational groups in influencing its consumers? Choose the best answer.

What consumer value does the Four Loko address that is in the American tradition of such products as the Egg McMuffin and the breakfast bar?

When Phusion Projects defended its product and compared it to mixing rum and Coke,it was actually repositioning Four Loko.

There is no such thing as "bad press." The banning of Four Loko increased its sales.

Phusion Products used __________ to make Four Loko attractive to young people mixing and abusing such energy-alcoholic drink combinations such as Red Bull and Jägermeister.

University and governmental policymakers responded to consumer behavior rather than the legality of Four Loko.

In the end,Phusion Products had to remove caffeine and other stimulants that masked Four Loko's inebriating effects.New variations of the product will be an alcoholic beverage.This is an example of __________.

The founders of Phusion Projects went to college together and quickly founded their company after graduation.They did not need sophisticated market research to know their potential customers.

Which of the following factors or influences provided a "gateway" to drinking and abusing Four Loko?